🎥 WATCH NOW: Engage your Audience Authentically, the Fundamentals of Influencer Marketing

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I would like to learn more about B2B audiences, organic social media metrics, and brand partnerships. 

I’d love to learn how to navigate initiating partnerships with influencers and setting up meetings, contracts, etc. Also, how to do influencer marketing for B2B!

great session! Would like to get into the nitty-gritty of negotiating with influencers or tips on how to determine who would be the best to work with our brand. 

Would love to learn more about authenticity & influencers - how much should influencers sound like ads? How to use influencers to help explain a complicated program/product. 

I work in higher education. Do you have advice on recruiting tactics for student content creators? Or in general - recruitment tactics for finding micro-influencers or ambassadors?

I would love to learn more about negotiations with influencers. 

Thank you so much for attending today’s event! We hope you enjoyed this session as much as we did.

If you weren’t able to attend live, here’s the recording:

Here are some of the questions we weren’t able to get to live:

• From @regina.meeks: Can you share some tips on finding and approaching folks to share a safety message when the goal is a change in behavior/follow safety rules, not the selling of a product?
• Anonymous: My brand suspended its performance marketing spend. We are launching an internal brand ambassador program as a result, but would love to get more buy in for creators/influencers to aid awareness, traffic & conversions. Is this a common approach? Is there a better roadmap?
• Anonymous: Can you touch on influencer marketing in the non-profit realm, specifically if non-profit rates are commonplace with influencers?
• From @Maysa Alabbasi: Can influencers help in B2B marketing?
• Anonymous: How can B2B think about how to more creatively interpret/adapt "influencer marketing" principles? Most case studies and proliferation of this in the wild is going to be a B2C brand
• From Kerry @BTO: are there any recommendations or models around deliverables for influencer fees?

Resources discussed today:

• SlumberPod case study
• Madden Media case study
• Tagger’s Playbook for Influencer Marketing on TikTok

Data sources:

• 67% of marketers are planning to increase their influencer marketing budget over the next 12 months. - Net Influencer (March 2022)  
• Brands make an average of $5.78 for every dollar they spend on influencer marketing. (provided you partner with the right ones). - Statista (August 2023)
• According to a global survey conducted among marketers in January 2023, 28% of responding social media marketers stated that keeping up with social media trends was one of the top challenges of influencer marketing. – Statista (March 2023) 
• 85% of business leaders have suffered from decision distress – regretting, feeling guilty about, or questioning a decision they made in the past year – (Oracle April 2023)
• 72% of business leaders admit the sheer volume of data and their lack of trust in data has stopped them from making any decision  – (Oracle April 2023)
• The average marketer spends 33% of their time completing repetitive tasks – Hubspot (January 2023)

For those of you already running influencer marketing campaigns, make sure to check out our Influencer Marketing Benchmarks report here:

If you have any additional questions for @Madison.Masterson or Trevor Souki please share them in the thread below!