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Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 169 Topics
  • 537 Replies
169 Topics
katie.hogan
Engaged User
katie.hoganEngaged User
asked in Content Creation
LinkedIn Articles

Do LinkedIn Articles perform well for your B2B company? Trying to keep people on LinkedIn and publishing blog content natively, but seeing dismal views on articles. Anyone else? Suggestions welcome.

452
H
Agency Partner
1 year ago
D
Frequent User
daralyn.yFrequent User
asked in Content Creation
Reflecting on 2023 and developing goals for 2024

Hi all! The new year is fast approaching! What have you learned from last year and what goals are you developing for your channels in the new year? Also, what metrics do you use to define success and achieving your goals?I do have a lot of goals in mind, but worry whether they are practical or not. Thanks!

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D
Frequent User
1 year ago
G
New User
GabbiDWNew User
asked in Content Creation
Reels on FB

We are trying to get our reels from Instagram to be seen also on FB. Anyone have luck with that? Even when we post them separately, it doesn’t seem like they get good interaction.

1004
J
Engaged User
1 year ago
J
Engaged User
JacquiEngaged User
asked in Content Creation
FB Boosted posts not delivering?

Has anyone had issues with boosted posts not delivering at all? The ad is approved and active, but no engagement or budget spent. This has happened with the last three posts I tried boosting. FB support provided no help - they directed me to an article that was not useful. Below is a screenshot.   

201
J
Engaged User
1 year ago
brandais.markey
Engaged User
brandais.markeyEngaged User
asked in Content Creation
UGC in Social Strategy for Professional Clients

Have you had a professional business client (law, medical, etc) where you wanted to introduce UGC into their social media marketing efforts? Were you successful? If so, any tips or advice? 

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K
Frequent User
1 year ago
C
Frequent User
chris.andersonFrequent User
asked in Content Creation
Kanban users?

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

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amanda.coe
Advanced User
1 year ago
C
Frequent User
CVINow.PerkinsFrequent User
asked in Content Creation
Trending Music and Memes: Is is a copyright concern for you?

Title should read: Trending Music and Memes: Is copyright a concern for you? * What is your social team and company’s approvals process when working with possibly copyrighted material, i.e. trending music and memes?Tagging accessibility queens: @perkins.webmaster @AlexaHeinrich 

452
Nycole
Advanced User
1 year ago
O
Advanced User
ohva.commsAdvanced User
asked in Content Creation
Getting more engagements

@craig.cordell, @Jonathan Zuluaga What are some great ways to get school parents to engage on social media especially to get them to comment on posts?

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craig.cordell
Advanced User
1 year ago
K
Frequent User
kristen.francaFrequent User
asked in Content Creation
How are you all making your IG more accessible?

Hello!Our website was recently flagged for accessibility issues, and now my managers are putting a lot of pressure to make social media more accessible as well. I agree that it is important, but without being able to schedule alt text for Instagram via Sprout, how is everyone doing this?I am a team of one, and I manage multiple channels and post multiple times a day. Do I need to manually add the alt text every single time a post goes out? That seems unsustainable, especially if I am busy in meetings or traveling. 

402
K
Frequent User
1 year ago
corrine.dorrian
Engaged User
corrine.dorrianEngaged User
asked in Content Creation
Instagram Enagement

I am struggling with our engagement numbers on Instagram! We’re a trucking company, so the posts that do really well for us are cool truck photos. I started posting 3 days per week vs 5 days when I noticed the numbers dipping, but it didn't do anything. If anything, I think it just messed up our algorithm. I try to do a mix of educational/awareness content and engaging content.  Which content is best for Instagram - educational or engaging? What are some fun captions or CTAs I could utilize to get more likes and comments? 

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H
New User
1 year ago
A
Frequent User
amanda.schumacherFrequent User
posted in Content Creation
What is everyone's solution to landing pages?

We are limited by our internal web development, but marketing wants to do a better job of connecting social content to website content, and our temporary solution is to build more robust landing pages.MailChimp offers landing page builders, which work well with our email, but I personally find the design capability of MailChimp limiting (but that was a few months ago; things may have changed since then). I’ve done some quick searching and found recommendations for Unbounce, ConvertKit, and a few other landing page platforms, but I’d love to ask fellow experts what they’ve found works! Any and all advice appreciated, and thanks in advance!

150
A
Frequent User
1 year ago
Katy4Riskonnect
Advanced User
Katy4RiskonnectAdvanced User
posted in Content Creation
How will you overcome the loss of LinkedIn Carousels, which go away on Dec 14, 2023?

How will you overcome LinkedIn sunsetting their carousel post feature effective 12/14/23?I'm so frustrated with this change...I've never seen a content style that receives a CTR as high as carousels. They've been a winning tool in my social media playbook and I'm at a loss. 👉 LinkedIn on carousels disappearing eff. 12/14/23: https://lnkd.in/eggyqNzBI spoke with our brand's LinkedIn rep on 11/15 - she confirmed it's true.

8495
A
Frequent User
1 year ago
E
Frequent User
esther.nadimFrequent User
posted in Content Creation
Is Twitter still relevant?

Hello Marketers! I read and hear a lot about TikTok, LinkedIn, Instagram, Facebook, YouTube but except the buzz around Elon Musk’s takeover of the platform, Twitter doesn’t seem to garner much interest anymore.  I agree it’s a great tool to follow # trends, events, and news, for listening but other than that? I do B2B marketing and we poorly perform on Twitter, even ads don’t do much. Our growth is on YouTube and LinkedIn.  5+ years ago, Twitter got much greater returns organically (at another B2B company). I’d love to hear your thoughts.  Thanks!

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corrine.dorrian
Engaged User
1 year ago
A
Frequent User
amanda.schumacherFrequent User
asked in Content Creation
What CTAs do you have success with on social platforms?

Our marketing department is reworking our presence on social, and one thing we are trying to do is increase organic engagement. One item currently being discussed is how improve our copy, specifically, copy CTAs on Instagram. What is working for you? What isn’t working? I’d love to hear success stories as well as ‘failures!’ Thanks in advance!-Amanda

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rrodriguezua
New User
1 year ago
J
Frequent User
jessica.carrerasFrequent User
asked in Content Creation
How do you handle music for Instagram reels?

My nonprofit has been experimenting with ways to use popular music on Instagram reels. One thing we’ve tried is downloading the song from TikTok and then uploading to IG. Does anyone else have good ideas for how to go about this? I’ve seen some pretty major accounts using popular music and can’t imagine they’re not using a business account (for example, the City of Detroit) because they definitely run ads. Wondering if there is a better way, or a training anyone is aware of for reels? Just to note: These are not ads or things where we’re trying to get donations or action, just engagement. Not trying to circumvent copyright law for business gain!

3461
B
New User
1 year ago
Nycole
Advanced User
NycoleAdvanced User
posted in Content Creation
Anyone have freelance designer reccos

Hi all! I am exploring a few design needs. I want someone who specializes in fun social first infographics. This person would also need to be able to animate. Social designer who can create fun out of the box graphics. Illustrator who creates for social. These can be different people or a mix. Let me know if you have any good recommendations. The need is a bit higher level skillset NOT Canva. I have someone who already helps with Canva basics. 

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Nycole
Advanced User
1 year ago
J
Engaged User
JacquiEngaged User
asked in Content Creation
How to highlight iPhone taps in Social Media Tutorials?

Hi everyone! Does anyone have an app they use that highlights phone taps when showing a screen recording of your iPhone? I would like to create social media tutorials from my phone that show users where to tap on the phone. I’ve seen these used before but have no idea how it is being accomplished. I don’t even know what to search for in the app store or Google! YouTube will show how to use Assistive Touch on iPhone, but that does not work for my needs. Any advice is appreciated! 

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sarah.melton
New User
1 year ago
S
stephanie.clarkSprout Team
asked in Content Creation
Boosting Instagram posts that @mention a partner profile

Hi Sprout community,Stephanie from the Sprout Success team here. 👋🏻 I’m hoping the community may be able to help one of my teams who’s running into a challenge boosting organic Instagram posts via Meta/Ads Manager.In short, they have an evergreen boosting budget to promote top-performing organic posts for engagement, but when boosting posts that @mention/tag Instagram profiles with large followings (i.e. 100K+ followers), they noticed that Meta/Ads Manager has started enforcing the Partnership ad toggle and will not let them successfully launch the campaign until the @mentions/tags are removed from the post copy. This is an agency who manages organic social for a number of clients, but this particular issue is only impacting one at the moment. Ideally, they’d be able to boost/promote these posts and keep in the partner profile @mention, so we’re hoping there’s a workaround. Does anyone know if this is due to Instagram’s recent updates to Partnership ads (formerly branded content ads)

440
S
1 year ago
sarah.rowe
Engaged User
sarah.roweEngaged User
asked in Content Creation
Is retiring our YouTube presence a big mistake?

Hello Arboretum! My division is in the process of cleaning up our social profiles, which has led to a discussion of what to do about our three YouTube channels. We have a division-wide channel that hasn’t had new content for at least a year; a brand-specific channel (let’s call this channel A) that we use mainly to have our educational content be seen by YT’s search engine; and, a second brand-specific channel (we’ll call this channel B) that hasn’t had new content for at least a year AND much of that content is now out of date and should be retired/archived. All of this is to say: Would it be a mistake to completely archive the divisional and channel B profiles? We use Vidyard to manage our videos but that isn’t visible to the public/search engines. As it stands, I foresee maybe 1-2 new videos max being posted each year for the divisional or channel B, which is too low of a generation for it to make sense to have these profiles, in my mind.TLDR: Two of our three YouTube profiles are o

482
Gayatri Shukla
Community Manager
1 year ago
Nycole
Advanced User
NycoleAdvanced User
asked in Content Creation
AI for content creation - turning long form into social graphics?

Hi! Is anyone using any AI tools that take long form content/blog posts and turns them into social graphics like infographics or carousels?

481
Gayatri Shukla
Community Manager
1 year ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation
Community Question: Content Creation ChallengesCommunity Question

Hi there community! Today we’re talking all about content creation with Bari Rosenstein and we’re curious what are your biggest challenges?When it comes to content creation, what is the biggest challenge you and your team face today?Answer today’s community question by Wednesday, September 13, 2023, 12PM CT to receive a gift.**“Rules: Limit one swag bag per person/survey/household. To receive a Arb Swag, participants must complete above question with valid responses during the above-stated period. Participation is limited to the 50 United States and the District of Columbia. Participants must be 18 years or older. All entries that do not conform to these rules or that are otherwise invalid will be disqualified. Sprout Social has sole discretion to disqualify participants. This is not a contest or sweepstakes.” 

43849
Jonathan Zuluaga
Community Manager
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 You've built your Advocacy program, what's next?Recording

Join us as Advocacy experts @jessie.o'donnell and @stephan.hovnanian are back for Grow Sessions: Scaling your Employee Advocacy Program. In this session we will be walking through how to take your Advocacy program to the next level with:Tips on scaling your advocacy program Identifying champions & top performers Streamlining new hire resources & education Gamification & recognition programs Reporting & tracking your success and so much more! If you missed the event, that’s okay we’ve got the recording for you to view it now!In the session we tackled some amazing questions, hear what our experts had to share in response to these questions by watching below:What are some tips and tricks for engaging leadership in Employee Advocacy? Can you share your thoughts on the ideal balance of company submitted vs employee submitted content? What are some best practices for using Advocacy Champions? How can you encourage participation when experiencing a plateau? (outside of the typ

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Laura Porcincula
Community Manager
1 year ago
sarah.corley
sarah.corleySprout Team
published in Content Creation
3 ways to adapt content for the era of social media entertainment

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way.In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant.Read the rest of my article, here. 

410
sarah.corley
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation
🎥 Extend Your Brand's Reach through Employee Advocacy!

UPDATED 6/28/23:If you missed this event, don’t worry. We’ve got the recording for you here! Thread your questions for @justin.herrick, @stephan.hovnanian and @jessie.o'donnell below! ORIGINAL POST:Join us at The Arboretum's exclusive event, where industry experts @justin.herrick, @stephan.hovnanian and @jessie.o'donnell will be your guides on an exciting journey to unlock the full potential of your brand's online presence. Get ready to dig into how to develop and cultivate brand advocates within your organization. Our carefully prepared a 6 -step program for this event will walk through how to strengthen your team's voice, while promoting your message on all of your social media platforms. You have the chance to learn from industry leaders and obtain knowledge, useful advice, and success stories that will help you create a strong employee advocacy program.Don't miss out on this chance to redefine your social strategy and leave a lasting impact on your audience. We'll arm you with the

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Katy4Riskonnect
Advanced User
1 year ago
keala.widdifield
Frequent User
keala.widdifieldFrequent User
posted in Content Creation
Strategy, Creation or Both? When Hiring For Social Media Roles

I was hired as a Digital Marketing Coordinator many years ago, but that really just meant that I was the one managing social accounts, responding to comments, writing captions, and planning content calendars. I was not a content creator, more of a social strategist. But with how things have shifted I have tried both hiring a social media manager and a content creator and unfortunately neither of them lasted. When hiring for social media roles in 2023 are you seeing a greater trend toward hiring a content creator or someone more strategic? 

742
msannagrace
Agency Partner
1 year ago
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