Content Creation

Discover best practice and advice for how to create content for your website, blog or social media accounts using the latest strategies and tips from the community.

  • 151 Topics
  • 488 Replies

151 Topics

Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

Community Question: Content Creation ChallengesCommunity Question

Hi there community! Today we’re talking all about content creation with Bari Rosenstein and we’re curious what are your biggest challenges?When it comes to content creation, what is the biggest challenge you and your team face today?Answer today’s community question by Wednesday, September 13, 2023, 12PM CT to receive a gift.**“Rules: Limit one swag bag per person/survey/household. To receive a Arb Swag, participants must complete above question with valid responses during the above-stated period. Participation is limited to the 50 United States and the District of Columbia. Participants must be 18 years or older. All entries that do not conform to these rules or that are otherwise invalid will be disqualified. Sprout Social has sole discretion to disqualify participants. This is not a contest or sweepstakes.” 

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Jonathan Zuluaga
Community Manager
7 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation

🎥 You've built your Advocacy program, what's next?Recording

Join us as Advocacy experts @jessie.o'donnell and @stephan.hovnanian are back for Grow Sessions: Scaling your Employee Advocacy Program. In this session we will be walking through how to take your Advocacy program to the next level with:Tips on scaling your advocacy program Identifying champions & top performers Streamlining new hire resources & education Gamification & recognition programs Reporting & tracking your success and so much more! If you missed the event, that’s okay we’ve got the recording for you to view it now!In the session we tackled some amazing questions, hear what our experts had to share in response to these questions by watching below:What are some tips and tricks for engaging leadership in Employee Advocacy? Can you share your thoughts on the ideal balance of company submitted vs employee submitted content? What are some best practices for using Advocacy Champions? How can you encourage participation when experiencing a plateau? (outside of the typ

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Laura Porcincula
Community Manager
8 months ago
sarah.corley
sarah.corleySprout Team
published in Content Creation

3 ways to adapt content for the era of social media entertainment

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way.In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant.Read the rest of my article, here. 

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sarah.corley
8 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation

🎥 Extend Your Brand's Reach through Employee Advocacy!

UPDATED 6/28/23:If you missed this event, don’t worry. We’ve got the recording for you here! Thread your questions for @justin.herrick, @stephan.hovnanian and @jessie.o'donnell below! ORIGINAL POST:Join us at The Arboretum's exclusive event, where industry experts @justin.herrick, @stephan.hovnanian and @jessie.o'donnell will be your guides on an exciting journey to unlock the full potential of your brand's online presence. Get ready to dig into how to develop and cultivate brand advocates within your organization. Our carefully prepared a 6 -step program for this event will walk through how to strengthen your team's voice, while promoting your message on all of your social media platforms. You have the chance to learn from industry leaders and obtain knowledge, useful advice, and success stories that will help you create a strong employee advocacy program.Don't miss out on this chance to redefine your social strategy and leave a lasting impact on your audience. We'll arm you with the

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Katy4Riskonnect
Advanced User
8 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

Community Question: Content SourcesGiveaway

Hi there community! Today we’re talking all about content, so we’re curious about how you get inspired!What's the most unexpected source of content inspiration you've stumbled upon? Is it a social media account, a blog, a website? Answer this week’s question by Friday, August 11, 2023 for a chance to win swag! 

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K
Advanced User
8 months ago
keala.widdifield
Frequent User
keala.widdifieldFrequent User
posted in Content Creation

Strategy, Creation or Both? When Hiring For Social Media Roles

I was hired as a Digital Marketing Coordinator many years ago, but that really just meant that I was the one managing social accounts, responding to comments, writing captions, and planning content calendars. I was not a content creator, more of a social strategist. But with how things have shifted I have tried both hiring a social media manager and a content creator and unfortunately neither of them lasted. When hiring for social media roles in 2023 are you seeing a greater trend toward hiring a content creator or someone more strategic? 

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msannagrace
Agency Partner
8 months ago
Katy4Riskonnect
Advanced User
Katy4RiskonnectAdvanced User
asked in Content Creation

What types of static image posts are working to create hype for in-person events?

Hi there, fellow SMM - I manage social for an SaaS in the risk management space called Riskonnect and we’re wondering what type of out-of-the-box static image posts that are working well for your brand to promote upcoming in-person events and virtual webinar type events. We have no trouble getting engagement on in-person event posts when we’re live at an event, but it’s pretty challenging to get quality engagement on posts leading up to an event (not posting about events is not an option). Thanks in advance for your ideas/suggestions! -Katy 

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Katy4Riskonnect
Advanced User
8 months ago
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Engaged User
mirandaEngaged User
asked in Content Creation

Employee Advocacy: ELT Interviews

Happy Friday, Arb!I’m building our EA program and will begin interviewing our ELT and thought leaders in the next two weeks. Does anyone have a list of questions they’ve asked during these meetings that have proven valuable when working to craft each leader’s narrative and positioning?We want them to be champions of our brand, yes, but also champions of their respective fields and how that ties into our brand.  Thanks!

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Engaged User
8 months ago
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Frequent User
marissa.mirandaFrequent User
asked in Content Creation

Employee Advocacy Tags - How can 'Reader' roles utilize Tags?

Hello Everyone,I helped launch our Employee Advocacy program to our team about a year ago and it’s been doing well. I am currently working on providing a refresher on the platform, including functionality’s some may not have been aware of.I plan to review the various Topic (10) and Tag (17) categories available, but when I view the platform through my ‘Reader’ test account I don’t see Tags available. My Questions:How do you utilize/ categorize Topics and Tags?As an Admin, would you suggest listing all “Tags” I want ‘Readers’ to explore as a Topic?

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M
Frequent User
9 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
posted in Content Creation

Community Question: How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch?

Community! Let’s talk AI and content creation. Here’s this week’s question:How do you strike a balance between leveraging AI-powered automation in content creation and maintaining the human touch? What aspects of content creation do you think should always remain in the hands of human creators?We want to hear your thoughts in the thread below! 🧵

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jono.smith
Frequent User
9 months ago
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New User
zoe.pNew User
asked in Content Creation

Facebook banned page from advertising

Hi! I work for a well established brand in New Zealand that also operates in Australia and South East Asia. Today our Australian page/ad account has been permanently banned for violating advertising policies. We didn’t actually violate any policies, Facebook just changed the status of every ad since the account was launched in 2016 to rejected so we appear to have 1000+ violations. Previously they have incorrectly classed our account as “political” because we are an eco brand that posts about sustainability. This only happens to our Australian account not our NZ account. I have tried a review however of course with every  ad ever created being rejected we didn’t pass the review. Has anyone been able to get their ad restrictions lifted after being permanently disabled?  Facebook support is unhelpful and our account manager doesn’t ever reply to my emails. Any advice appreciated! 

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S
Frequent User
10 months ago
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Frequent User
alexandra.whiteFrequent User
asked in Content Creation

Content Creation Vendors

Hi All, I am just curious about which agencies you work with to help you create blog articles and video content, or if your team does it all. If your team creates all the content, how many people are on your team and how many branches does your financial institution have? What are all the positions on your Marketing team?Sorry for all the questions! We are in the process of evaluating new agencies to work with, or if we should stick with the agencies we already have. We are also in the process of re-organizing our team, and we will be growing after we officially acquire another bank later this year. At that time, we will have 81 branches and around 10 employees on our team. 

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A
Frequent User
10 months ago
viohletta
New User
viohlettaNew User
posted in Content Creation

Fake it til you make it? Learning the Content Creator Language

When you think of a ‘creator” or “influencer” you probably have some idea in your head of some colorful video with a charismatic human with bright clothing doing something in front of a camera. And even with all that blitz and glitz, these people are quite relatable to their audiences.And that is what brands should channel. As brands, you want your video to look nice, BUT NOT TOO NICE! You want it to be done in an ingenious way, BUT NOT TOO INGENIOUS.Confused yet? Yes, me too. But it’s all about the community. Let’s break it down.1. Each social media platform has its own look and feel (and audiences), just like your brand - It is important that each video is made and then tweaked in a way that it becomes tailored to each specific platform you are posting it at. Creators excel at this. They create a master video and then they use in-app tools depending on the social media platform to rank up points in the ever-changing algorithms.2. The creator look is recognizable - Brands cannot rely

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viohletta
New User
10 months ago
M
Engaged User
mirandaEngaged User
asked in Content Creation

Employee Advocacy - Thought Leadership

Hey everyone!We’ll be launching Advocacy soon and I’m incredibly excited to bring this to our company. One of the ways we plan to use the tool is to position relevant team members as thought leaders in our industry by providing them individualized comms they can more easily and readily share with their networks.As I’m prepping my deck for the C-suite/Exec team, I wanted to see if anyone had any examples or stats of having done this successfully they wouldn’t mind sharing. Redacted info is fine! I don’t need to know names/companies/industries. I just want to be able to provide examples of orgs who have successfully segmented their Ambassadors.

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M
Engaged User
11 months ago
Jonathan Zuluaga
Community Manager
Jonathan ZuluagaCommunity Manager
published in Content Creation

Using Photoshop's Newest AI Capabilities

I am completely mind blown by the new Generative Fill in Photoshop! I recently watched @jeff.macdonald’s Photoshop Generative AI For Marketers - A Live Workshop on Linkedin and it got me excited about all the capabilities for social media marketers! Here’s something I created for my small business. I took a product photo and made it more robust. So, I’m curious are you using it or considering using it for social?Thread below with your answers or examples of things you’ve created!

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jeff.macdonald
New User
11 months ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation

🎙 Inclusive Social - The Power of Accessible Content

UPDATE: If you missed this session, you can scroll down for the recording! Drop your questions in the thread!Join us tomorrow, May 18th for an exclusive event featuring @AlexaHeinrich in honor of Global Accessibility Awareness Day (GAAD). In this session Alexa will share her invaluable insights and practical tips to make our social media content more inclusive and accessible for everyone.Additionally, five lucky attendees will receive a free copy of her book Accessible Social, a beginner's guide to creating inclusive social media content. Image description: A headshot of Alexa Heinrich, a person with brown hair, wearing a black shirt. There is a text box introducing her as a speaker, stating her name and profession as a social media strategist and Director of Accessible Social. The text also highlights her leadership in the accessibility advocacy field and her experience presenting to content creators at prestigious organizations around the world. If you missed the session, here is the

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AlexaHeinrich
Advanced User
11 months ago
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Frequent User
stevie.raFrequent User
posted in Content Creation

Content Creation - What's working for you?

Hi, fellow social media friends,I’m Stevie, the Social Media Director at College Essay Guy. We’ve been posting on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn for a few years now.We’ve been looking into diversifying our content creators because as of right now, only a couple folks are recording video content for our SM platforms. I’m curious: how do you all incentivize your content creators to consistently produce video content? Of course, money is a great motivator, and I pay all my content creators, but I’m curious if there are other incentives you offer to your teams?Excited to hear from you, community!

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S
Frequent User
11 months ago
AlexaHeinrich
Advanced User
AlexaHeinrichAdvanced User
posted in Content Creation

Accessible Social website updated

My Sprout Social webinar last week must have really invigorated me because I spent the weekend refreshing the Accessible Social website. It involved a new font, an updated homepage, a new navigational feature, and added resources. There’s still more I’d like to do, but for now I'm pretty happy with the refresh. I hope everyone else is too.Be sure to check the site out if you want to learn more about accessible best practices for social media and content creation. Feedback is also totally welcome! Blue graphic featuring a pattern of different yellow emoji faces. In the center is the smiling camel mascot for Accessible Social. 

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J
Frequent User
11 months ago
jeff.macdonald
New User
jeff.macdonaldNew User
posted in Content Creation

TikTok and Adding Location Tags

Super curious if anyone is seeing a difference in views for TikToks when they add a location tag?Last week I was uploading for a brand and a popup told me, “Get more views by adding a location to this video”.I was curious if this was true and if anyone is trying this out to bring in more views from a specific region. I could see this being useful in strategies that need to drive store traffic.

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R
11 months ago
chris.long
chris.longSprout Team
asked in Content Creation

Employee participation in videos

Could use some help! Any advice when recruiting or casting vision for non-marketing employees to be involved in social media campaigns or on-camera for videos? How would you motivate employees to be excited to help out?

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C
Engaged User
11 months ago
C
Engaged User
clayton_normanEngaged User
posted in Content Creation

Employee Advocacy Inspiration

I’m getting ready to launch a new employee advocacy program at my company and am looking for inspo. We’ve gone with Sprout’s employee advocacy platform for organizing/tracking, but I’d love to hear your best ideas on what you’ve seen work.Incentives for participating Types of content employees are most likely to share widely What kind of guidelines have you used for employee-suggested content? What else should I be thinking about?

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lisa.rodrigo
Advanced User
11 months ago
kelli.morrell
kelli.morrellSprout Team
posted in Content Creation

Employee Advocacy Participation

For those of you who have launched an employee advocacy program at your company, I’d love to hear success stories or tips on how to drive engagement from departments. 

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New User
1 year ago
Laura Porcincula
Community Manager
Laura PorcinculaCommunity Manager
published in Content Creation

🚀 Poll: What do you think makes the biggest impact in content creation?

Vote for which of the following you think has the biggest impact on the success of a social media campaigns in the poll below. Tell us why in the thread below. 

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Laura Porcincula
Community Manager
1 year ago
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Frequent User
ahaynesFrequent User
asked in Content Creation

Hashtag organizing feature in FB Groups gone?

One of the moderators for our organization’s Facebook group told me that they used to have the ability to add hashtags to posts in the group to organize them (e.g., look under a specific hashtag for all posts containing it within a group) but that it no longer works. I’m not well-versed in groups… does anyone know whether this can still be done or what changed?

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A
Frequent User
1 year ago
violeta.venegas
violeta.venegasSprout Team
published in Content Creation

🎥 Recording: Unveiling the Magic: Secrets to Successful Content CreationRecording

Thank you everyone who joined me and the Arboretum for a chat all about content creation, influencers and your set up to make content even more professional! Incase you missed my chat, you can watch below! And while I answered a lot of questions during the event, I’m happy to answer more, so please thread your questions below!

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J
Frequent User
1 year ago
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