Is anyone using Sprout’s influencer platform or another influencer marketing platform? What do you recommend? What do you NOT recommend? I’ve received so many pitches for different platforms - it’s hard to know what options will be the best fit.
For context, I work for a destination marketing organization in Michigan. We have a very specific niche of content creators and target audiences that we look for. (Midwest/Michigan focused is our sweet spot, rather than luxury travel influencers.)
If you manage influencer marketing without a platform, any tips/strategies for keeping campaigns organized?
Best answer by mreusche
Hi Adrienne!
I’ve used Aspire and Grin in the past, and I’m currently using Sprout’s influencer marketing tool. Aspire is more of a marketplace platform where creators can apply to your campaigns. If you plan on running any ambassador programs, I’d recommend Aspire or Grin. Since your focus will be geo-targeted, I’d recommend Grin or Sprout since you’re able to find creators using certain keywords and cities. I can’t speak to Aspire’s geo-targeting tools since I haven’t used their platform in a few years so it might be updated. I think my favorite out of all the platforms that I’ve used would be Grin.
I’ve used Aspire and Grin in the past, and I’m currently using Sprout’s influencer marketing tool. Aspire is more of a marketplace platform where creators can apply to your campaigns. If you plan on running any ambassador programs, I’d recommend Aspire or Grin. Since your focus will be geo-targeted, I’d recommend Grin or Sprout since you’re able to find creators using certain keywords and cities. I can’t speak to Aspire’s geo-targeting tools since I haven’t used their platform in a few years so it might be updated. I think my favorite out of all the platforms that I’ve used would be Grin.
Hi @mreusche - this is super helpful insight. Thank you so much for your reply! I’ll look into Grin for sure. Are you willing to share which platform between Grin and Sprout are at a lower price point? As a nonprofit, that’s a big factor for us as well.
I believe Sprout has the lower price point. With Grin you’re able to customize your package with how many creator seats you need which could lower the cost if you don’t plan on partnering with lot of creators.
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