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Has anyone ever worked on removing business Facebook pages for a large company with multiple store/service/business locations and centralizing brand presence on the platform to just the national brand page? I have done this previously in past businesses (though we offered the opportunity to move to a different singular platform with organic growth capability), but I have a colleague who is looking to learn if any other businesses have done this to better support their stance to their teams, and their situation is slightly different.

They have about 300 Facebook business accounts that have been dormant for a while, so they are considering working with their teams to sunset those pages. Those 300 accounts are only about 30% of the total number of store/service business accounts, and because they are not considering sunsetting all accounts (only those that have remained inactive for long periods of time), they will inevitably be faced with concerns that they should allow the businesses the opportunity to reinitiate activity on their pages first before making any final decisions.

If you have managed a project like this for a brand/business and have helpful feedback from your specific case, can you please let me know a bit about the experience? The general size of the company involved and the number of pages closed (and reasoning) would be so helpful to my colleague in their research. Thank you!

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