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Advice & Best Practices

Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

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amanda.schumacherFrequent User

asked in Content Creation

What CTAs do you have success with on social platforms?

Our marketing department is reworking our presence on social, and one thing we are trying to do is increase organic engagement. One item currently being discussed is how improve our copy, specifically, copy CTAs on Instagram. What is working for you? What isn’t working? I’d love to hear success stories as well as ‘failures!’ Thanks in advance!-Amanda

glory.rohdeFrequent User

asked in Social Customer Care

LinkedIn Not Employees

Hello all, I’ve been struggling with this issue ever since taking over the management of the social channels at my current workplace. Since we are an association with so many different chapters, divisions, student chapters, committees, etc… and they often are made up of an international member-base, we get a lot of people listing as working for us on LinkedIn when they don’t.Shoutout to all the other association people on here! Can you share what you’ve done to help guide your members in the removal of their employment record on LinkedIn? I’ve commented on a few suggesting they change the record to the specific chapter they are associated with, but a lot of those groups don’t have a LinkedIn page.Thanks in advance!

jessica.carrerasFrequent User

asked in Content Creation

How do you handle music for Instagram reels?

My nonprofit has been experimenting with ways to use popular music on Instagram reels. One thing we’ve tried is downloading the song from TikTok and then uploading to IG. Does anyone else have good ideas for how to go about this? I’ve seen some pretty major accounts using popular music and can’t imagine they’re not using a business account (for example, the City of Detroit) because they definitely run ads. Wondering if there is a better way, or a training anyone is aware of for reels? Just to note: These are not ads or things where we’re trying to get donations or action, just engagement. Not trying to circumvent copyright law for business gain!

d_kpabiteyNew User

asked in Social Data

How to grow Twitter accounts (Followers)

Hi everyone! I have a target to grow two Twitter accounts.One for the Founder and the other for the brand.We’re currently at 721 for the Founder and I’d like to get it to at least 1000 by end of year (or even in 30 days). The brand account is currently at 39 and I’d like to grow that to at least 100 What strategies would you recommend I use to grow both accounts simultaneously?

Jonathan ZuluagaCommunity Manager

published in Social Customer Care

Community Question: Customer Care Insightsgiveaway

It’s time for a giveaway and we would love to hear your thoughts! Answer below question for a chance win Arboretum Swag package! Submit your answer to the below question by Monday, October 30th at 11:59pm.How do you currently share insights from social with other teams?*The Promotion begins at 11:30 a.m. Central Time (“CT”) on 26 October 2023 and ends at 11:59 p.m. CT on 30 October 2023. To participate in the promotion, answer and reply to the outline discussion questions. No purchase necessary. There will be a total of 5 prizes awarded. Each prize will consist of a Moleskine Large Journal, tote bag, echo waterbottle, eos chapstick, branded power charge and Arboretum sticker. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands. Information provided to Sprout Social, Inc. is subject to our privacy policy. For details, see this pro

NycoleAdvanced User

posted in Content Creation

Anyone have freelance designer reccos

Hi all! I am exploring a few design needs. I want someone who specializes in fun social first infographics. This person would also need to be able to animate. Social designer who can create fun out of the box graphics. Illustrator who creates for social. These can be different people or a mix. Let me know if you have any good recommendations. The need is a bit higher level skillset NOT Canva. I have someone who already helps with Canva basics.

shelby.dittmanNew User

asked in Social Data

I am trying to run a comparison report among all of the accounts I manage for each platform that breaks down the engagements, impressions, etc. without turning it into aggregate data. I want to see each account compared to each account, not combined. I haven’t found a way to create that sort of report in sprout besides the competitor reports, but these are accounts I manage so it doesn’t make sense to me to list them as competitor accounts.

jack.teagueNew User

asked in Social Data

Meta removing Carousel Video Views?

Has anyone else noticed Meta removed Instagram carousel video views as part of the data Sprout has access to?This was a massive part of our Instagram strategy and as a result has reduced our views significantly. Tried to contact them but as always their support is utterly useless and Sprout say it’s on them to sort. Incredibly frustrating.

Laura PorcinculaCommunity Manager

published in Social Customer Care

🎥 Elevate your Customer Care and Drive Loyalty - Recording & RecapRecording

This event has already taken place; please scroll down to view the recorded footage. Join us tomorrow, Wednesday September 27th and gain valuable insights as True Classic’s Social Community Manager, @tiffany.torbik joins Sprout Social’s @steph.hermanson to share unique ways to elevate your customer care and innovative ways to create a unique brand voice. You'll also walk away with unique strategies to engage with your audience more authentically with practical strategies for immediate implementation, all of which will help drive ultimate brand loyalty.RSVP Now! About our speakers: If you missed this session live, here’s the recording:Thread your questions for @tiffany.torbik and @steph.hermanson below!

JacquiEngaged User

asked in Content Creation

How to highlight iPhone taps in Social Media Tutorials?

Hi everyone! Does anyone have an app they use that highlights phone taps when showing a screen recording of your iPhone? I would like to create social media tutorials from my phone that show users where to tap on the phone. I’ve seen these used before but have no idea how it is being accomplished. I don’t even know what to search for in the app store or Google! YouTube will show how to use Assistive Touch on iPhone, but that does not work for my needs. Any advice is appreciated!

stephanie.clarkSprout Team

asked in Content Creation

Boosting Instagram posts that @mention a partner profile

Hi Sprout community,Stephanie from the Sprout Success team here. 👋🏻 I’m hoping the community may be able to help one of my teams who’s running into a challenge boosting organic Instagram posts via Meta/Ads Manager.In short, they have an evergreen boosting budget to promote top-performing organic posts for engagement, but when boosting posts that @mention/tag Instagram profiles with large followings (i.e. 100K+ followers), they noticed that Meta/Ads Manager has started enforcing the Partnership ad toggle and will not let them successfully launch the campaign until the @mentions/tags are removed from the post copy. This is an agency who manages organic social for a number of clients, but this particular issue is only impacting one at the moment. Ideally, they’d be able to boost/promote these posts and keep in the partner profile @mention, so we’re hoping there’s a workaround. Does anyone know if this is due to Instagram’s recent updates to Partnership ads (formerly branded content ads)

sarah.roweEngaged User

asked in Content Creation

Is retiring our YouTube presence a big mistake?

Hello Arboretum! My division is in the process of cleaning up our social profiles, which has led to a discussion of what to do about our three YouTube channels. We have a division-wide channel that hasn’t had new content for at least a year; a brand-specific channel (let’s call this channel A) that we use mainly to have our educational content be seen by YT’s search engine; and, a second brand-specific channel (we’ll call this channel B) that hasn’t had new content for at least a year AND much of that content is now out of date and should be retired/archived. All of this is to say: Would it be a mistake to completely archive the divisional and channel B profiles? We use Vidyard to manage our videos but that isn’t visible to the public/search engines. As it stands, I foresee maybe 1-2 new videos max being posted each year for the divisional or channel B, which is too low of a generation for it to make sense to have these profiles, in my mind.TLDR: Two of our three YouTube profiles are o

NycoleAdvanced User

asked in Content Creation

AI for content creation - turning long form into social graphics?

Hi! Is anyone using any AI tools that take long form content/blog posts and turns them into social graphics like infographics or carousels?

Jonathan ZuluagaCommunity Manager

published in Content Creation

Community Question: Content Creation ChallengesCommunity Question

Hi there community! Today we’re talking all about content creation with Bari Rosenstein and we’re curious what are your biggest challenges?When it comes to content creation, what is the biggest challenge you and your team face today?Answer today’s community question by Wednesday, September 13, 2023, 12PM CT to receive a gift.**“Rules: Limit one swag bag per person/survey/household. To receive a Arb Swag, participants must complete above question with valid responses during the above-stated period. Participation is limited to the 50 United States and the District of Columbia. Participants must be 18 years or older. All entries that do not conform to these rules or that are otherwise invalid will be disqualified. Sprout Social has sole discretion to disqualify participants. This is not a contest or sweepstakes.”

Jonathan ZuluagaCommunity Manager

published in Social Data

The 2023 State of Social Media: AI & Data Take Center StageData Report

Social media has become an epicenter of consumers’ daily lives. It’s where news breaks, trends emerge and communities form. The more social’s influence expands, the more vital social media data and insights become to running a successful, competitive organization.The Harris Poll, on behalf of Sprout Social, surveyed more than 750 leaders in social media marketing, customer care and communications from a cross section of US and UK businesses to better understand how they’re investing in social media and its impact throughout their organizations. Despite current macroeconomic trends, social media budgets are expected to rise—but leaders are eyeing emerging technologies and other organizational changes to ensure maximum dividends.Key findings from the research include:80% of business leaders anticipate their company’s social media budget will increase in the next three years, and among them, more than 2 in 5 (44%) estimate their budget will increase by more than 50%. 90% of leaders agree

Laura PorcinculaCommunity Manager

published in Content Creation

🎥 You've built your Advocacy program, what's next?Recording

Join us as Advocacy experts @jessie.o'donnell and @stephan.hovnanian are back for Grow Sessions: Scaling your Employee Advocacy Program. In this session we will be walking through how to take your Advocacy program to the next level with:Tips on scaling your advocacy program Identifying champions & top performers Streamlining new hire resources & education Gamification & recognition programs Reporting & tracking your success and so much more! If you missed the event, that’s okay we’ve got the recording for you to view it now!In the session we tackled some amazing questions, hear what our experts had to share in response to these questions by watching below:What are some tips and tricks for engaging leadership in Employee Advocacy? Can you share your thoughts on the ideal balance of company submitted vs employee submitted content? What are some best practices for using Advocacy Champions? How can you encourage participation when experiencing a plateau? (outside of the typ

sarah.corleySprout Team

published in Content Creation

3 ways to adapt content for the era of social media entertainment

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way.In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant.Read the rest of my article, here.

JacquiEngaged User

asked in Social Customer Care

Page admin unable to log in

One of the admins for my Facebook page is no longer able to log in to her profile, so she cannot access our page. She accidentally deleted FB from her authentication app, so she’s unable to provide the code for two-step authentication.Has anyone had success getting around authentication codes or verifying identity another way? She is still able to log in to IG and post to FB from there. Any help appreciated. Thanks!

Laura PorcinculaCommunity Manager

published in Content Creation

🎥 Extend Your Brand's Reach through Employee Advocacy!

UPDATED 6/28/23:If you missed this event, don’t worry. We’ve got the recording for you here! Thread your questions for @justin.herrick, @stephan.hovnanian and @jessie.o'donnell below! ORIGINAL POST:Join us at The Arboretum's exclusive event, where industry experts @justin.herrick, @stephan.hovnanian and @jessie.o'donnell will be your guides on an exciting journey to unlock the full potential of your brand's online presence. Get ready to dig into how to develop and cultivate brand advocates within your organization. Our carefully prepared a 6 -step program for this event will walk through how to strengthen your team's voice, while promoting your message on all of your social media platforms. You have the chance to learn from industry leaders and obtain knowledge, useful advice, and success stories that will help you create a strong employee advocacy program.Don't miss out on this chance to redefine your social strategy and leave a lasting impact on your audience. We'll arm you with the

keala.widdifieldFrequent User

posted in Content Creation

Strategy, Creation or Both? When Hiring For Social Media Roles

I was hired as a Digital Marketing Coordinator many years ago, but that really just meant that I was the one managing social accounts, responding to comments, writing captions, and planning content calendars. I was not a content creator, more of a social strategist. But with how things have shifted I have tried both hiring a social media manager and a content creator and unfortunately neither of them lasted. When hiring for social media roles in 2023 are you seeing a greater trend toward hiring a content creator or someone more strategic?

Katy4RiskonnectAdvanced User

asked in Content Creation

What types of static image posts are working to create hype for in-person events?

Hi there, fellow SMM - I manage social for an SaaS in the risk management space called Riskonnect and we’re wondering what type of out-of-the-box static image posts that are working well for your brand to promote upcoming in-person events and virtual webinar type events. We have no trouble getting engagement on in-person event posts when we’re live at an event, but it’s pretty challenging to get quality engagement on posts leading up to an event (not posting about events is not an option). Thanks in advance for your ideas/suggestions! -Katy

jason.lyversFrequent User

asked in Social Data

Follower Churn Rate

I’m wondering, is there an average “churn rate” percentage for losing social media followers? I’ve been looking at my company’s social media analytics and one of the goals I want to set for my team is to increase follower retention. But, I’m running into a roadblock finding info on what actual goals and KPIs should be. What defines success?

mirandaAdvanced User

asked in Content Creation

Employee Advocacy: ELT Interviews

Happy Friday, Arb!I’m building our EA program and will begin interviewing our ELT and thought leaders in the next two weeks. Does anyone have a list of questions they’ve asked during these meetings that have proven valuable when working to craft each leader’s narrative and positioning?We want them to be champions of our brand, yes, but also champions of their respective fields and how that ties into our brand. Thanks!

craig.cordellAdvanced User

asked in Social Customer Care

How to drive community engagement with social?

👋 Hi! I’m Craig, Community Manager with Goosechase. 🪺 We recently launched our very own online community, The Nest, to connect Goosechase creators, share resources, and host events. We currently use the Smart Inbox to find current customers using the app that may benefit from joining the community and sharing a link.🗣️ Does anyone have experience driving new community signups and engagement with social? What tactics have worked for you? What’s the best way to generate a new post in your community?

tiffany.torbikAdvanced User

posted in Social Customer Care

Being a Consumer in Q4

Gearing up for Q4 and thinking about the training we will put forth to our team. Feel free to answer ANY that apply to you: What are some aspects you enjoy or look for when shopping with companies online through Social platforms? How do you prefer to interact with companies during the holiday season? Are there any specific elements you appreciate during this festive time? In your experience, what makes you a loyal customer to certain companies far beyond Q4? Are there specific factors that keep you coming back? How important is prompt and personalized customer service to you when engaging with companies online? Do you value proactive assistance from companies, such as proactive outreach about promotions or relevant updates? What channels or methods do you find most convenient for communicating with companies during your shopping experience? During the holiday season, do you have any preferences for how companies should interact with you, considering the busy and festive ti

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