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Advice & Best Practices

Advice & Best Practices

In today's competitive landscape, learning about new strategies and best practices is essential to staying ahead. Find advice and tips on social marketing here.

316 Topics

andreana.margaritisNew User

posted in Content Creation

Social Content - New Year New Me

What health topics are trending well on Instagram and TikTok this New Year? How can tips and tricks be crafted to increase engagement, thoughts?

stacykAdvanced User

asked in Content Creation

Sale Posts - Leave them or delete them?

Hello & happy holidays! I’ve done some research and haven’t found an answer to this question - is there any reason to delete old sale posts from social networks like FB and IG? The posts are unpinned when the sale ends, and do not dominate our feed. Sometimes we have flash or special sales that do come back-to-back, but if there is an expiration date that’s noted in the image/copy.TIA!Stacy

HBDavidNew User

asked in Social Data

Do I *NEED* to connect a client's accounts for the best results?

Hi! I’m still learning the ropes of Sprout. I work for an agency that works with a number of clients. Some of our clients grant us access to their social accounts, while others like to keep their control.I’ve had time to explore on Sprout a little bit, but I would love to have a list of benefits to having access to a client’s Instagram, Facebook, Twitter, TikTok, etc. versus having minimal access to their accounts.For example, a client asked us to find the demographics of their followers, but we didn’t yet have access to their accounts. I let them know that we could get them limited information, but would be able to get them a lot more if we had access.Is there a full list of information available that we would be able to obtain after connecting a client’s accounts to Sprout? Thank you!

hannah.jeanEngaged User

posted in Social Data

What kinds of dashboards are y'all using for your executive teams?

I manage our social media program as well as our blog, and I’m wondering what types of dashboards you have experience with that pulls in data not only from social but from other channels too (Google analytics, salesforce, etc.). I’m trying to connect the dots between our channels, which we don’t currently do. @Brooke B. Sellas @kelli.cochran - saw you both chatting about social listening reports a few weeks ago and thought this might have been something you’ve run into!

Whit.TreasureFrequent User

asked in Social Data

Year End Reporting

What reports do you recommend pulling at the end of the year to gain insight and see trends that occurred throughout the year on your socials?

Jonathan ZuluagaCommunity Manager

published in Social Customer Care

✨Giveaway Extravaganza: Day 10 ✨HOLIDAY GIVEAWAY EXTRAVAGANZA

How do you deliver exceptional support?Reflect on a time when you successfully turned around a challenging customer service situation on social media. What strategies did you employ to ensure a positive outcome? Share your insights and experiences to inspire others in handling similar scenarios with finesse and empathy.How to Participate:Reply and share your perspective to this question in the thread below for a chance to win a Desktop Ring Light, $25 Amazon gift card, Arboretum Canvas Tote Bag, and a Charger Pack.📆 Want to see the other giveaways? See the full line-up here: The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 22, 2023, and ends at 11:59 p.m. CT on December 22, 2023. To participate in the promotion, engage with the outlined discussions by answering 2 unanswered questions & replying in the thread for the chance to Desktop Ring Light, $25 Amazon gift card, Arboretum Canvas Tote Bag, and a Charger Pack. A $110 value. One prize will be awarded. No purcha

Jonathan ZuluagaCommunity Manager

published in Content Creation

🏆 Giveaway Extravaganza: Day 9 🏆Holiday Giveaway Extravaganza

Spot any groundbreaking social media campaigns lately? When you see a campaign that stands out in the wild, you just know! So, why not share those with your other Arboretum members? Today is all about sharing inspiration and connecting with others! So let’s see those campaigns that you just can’t get out of your head! How to Participate:Create a new post in the Content Creation forum and share for a chance to win a Conversations That Connect Book & $50 Amazon gift card, Arboretum planter, water bottle, notebook and sticker.Once you do so, drop a link to your post in the thread below so others can participate! Make sure to chime in on other’s posts. 📆 Want to see the other giveaways? See the full line-up here: The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 21, 2023, and ends at 11:59 p.m. CT on December 21, 2023. To participate in the promotion, engage with the outlined discussions by sharing the most innovative social media campaign you've come across lately

hannah.bradachAgency Partner

posted in Content Creation

Nood Campaign - Eye catching and entertaining

Has anyone else been seeing the Nood ads and content? Honestly a really creative and fun social campaign! Their follow up videos responding to comments are amazing. Main TikTok ad: https://www.tiktok.com/t/ZPRc6XCAa/

dianna.lyngholmEngaged User

posted in Content Creation

Overlaying Vid of yourself with yourself! Game Changer.

There is an influencer I follow that continuously is innovating effects in her reels, things I haven’t seen before! Because it’s new and different it catches me. Maybe its because we’re all in Social Marketing, but I’m always like HOW DID SHE DO IT! This link below is one that she actually did a demo and walked through how she creates these. Highly suggest checking her content out just for transition inspo!https://www.instagram.com/p/CzKZL4kuRmk/?hl=enIG @meganewoldsen Have you seen any transitions or intros that have caught your eye or done well for you?

dianna.lyngholmEngaged User

posted in Social Data

Platform Customer Profiles?

We had a goal to grow our TikTok account this year and saw great success. Because we were outputting so much content we reused it across IG, FB, and YouTube. Some things hit better on different platforms of course.This year we want to do the same, but get smarter and one of the ways we’re hoping to do that is by determining the macro customer profile per platform and catering the content to them.Does anyone out there do this? We of course will start with in platform analytics, but I’m interested if there was other data folks have used to help inform them!

Jonathan ZuluagaCommunity Manager

published in Social Data

Giveaway Extravaganza: Day 8Holiday Giveaway Extravaganza

Data enthusiasts, unite!It’s time to talk all about data! Jump into the Social Data forum to get the conversation flowing all about data. Maybe something you learned this year, a piece of data you’re team has been focused on or KPIs that really have helped your drive change in your organization!How to Participate:Head to the Social Data forum to create a new post and share your insights or pose a question about data in the Social Data forum for a chance to win a ChatGPT Bible Book, ONEOF 60" Cell Phone Selfie Stick, and get a bundled swag including a Tote, Notebook, Coffee Mug, Sticker, Pen, and Charge pack!Once you do so, drop a link to your post in the thread below so others can participate!📆 Want to see the other giveaways? See the full line-up here: The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 20, 2023, and ends at 11:59 p.m. CT on December 20, 2023. To participate in the promotion, engage with the outlined discussions by creating a post in the Social Data fo

carly.hillSprout Team

posted in Social Data

A chance to get quoted on the Sprout blog: How do you use Sprout custom reports?

Hey there! I’m working on an article for the Sprout Insights blog. To really help inform it, I’d love to hear how you’re using Sprout custom reports and how they help you’re reporting process! (You might even get quoted in the article!) Lmk! 👇 👇

katie.hoganEngaged User

asked in Social Data

Engagement Rate

For engagement rate, do you include video views as an engagement metric for total engagements? If not, why?

Jennifer JonesAdvanced User

asked in Content Creation

How to handle holiday content

With the holidays upon us, this topic is top of mind. I manage the social media strategy and content for a veterinary brand in the emergency and specialty medicine space. Because veterinary medicine is a service industry, we don’t have the usual needs of holiday-specific content that a product marketing team would have on social media. So, though we do post content like holiday hazards for pets during the various holidays, we struggle with whether it is relevant for our business to post general holiday messages (i.e., Warm wishes for the holiday season.) either at this time or throughout the year.I’ve always felt that if we post about some holidays but not all holidays throughout the year (i.e. Posting about Christmas, Hanukkah and Veterans Day, but then not posting on Easter, Ramadan or Presidents Day), that opens our company up to criticism that we obviously didn’t intend for, so we’ve erred on the side of caution. But I’d love to hear your thoughts on why you do/don’t post holiday-s

monique.drNew User

asked in Content Creation

Facebook Live - is it still worth it?

Hi everyone, please could you assist. Does anyone still encourage Facebook Lives for their clients? If so, how successful is it? I only have experience with Instagram Lives.

katie.hoganEngaged User

asked in Content Creation

LinkedIn Articles

Do LinkedIn Articles perform well for your B2B company? Trying to keep people on LinkedIn and publishing blog content natively, but seeing dismal views on articles. Anyone else? Suggestions welcome.

daralyn.yFrequent User

asked in Content Creation

Reflecting on 2023 and developing goals for 2024

Hi all! The new year is fast approaching! What have you learned from last year and what goals are you developing for your channels in the new year? Also, what metrics do you use to define success and achieving your goals?I do have a lot of goals in mind, but worry whether they are practical or not. Thanks!

GabbiDWNew User

asked in Content Creation

We are trying to get our reels from Instagram to be seen also on FB. Anyone have luck with that? Even when we post them separately, it doesn’t seem like they get good interaction.

JacquiEngaged User

asked in Content Creation

FB Boosted posts not delivering?

Has anyone had issues with boosted posts not delivering at all? The ad is approved and active, but no engagement or budget spent. This has happened with the last three posts I tried boosting. FB support provided no help - they directed me to an article that was not useful. Below is a screenshot.

brandais.markeyEngaged User

asked in Content Creation

UGC in Social Strategy for Professional Clients

Have you had a professional business client (law, medical, etc) where you wanted to introduce UGC into their social media marketing efforts? Were you successful? If so, any tips or advice?

chris.andersonFrequent User

asked in Content Creation

I was introduced to the kanban project management method yesterday, and I was wondering if anyone is using it and if they would be willing to share some examples for community management work.

Khoury CollegeFrequent User

asked in Social Data

College/Department Level Engagement Rate Per Impression Averages

Hello! I manage the social strategy and accounts for a computer science college at a bigger university. One of the questions I get constantly is how our average engagement rate per impression (organic, across platforms) compares to other colleges or departments in Universities of comparable size.We have undergraduate, graduate, and PhD programs within our college and are located primarily in Boston, MA, with network campuses around the country and in Canada. Hoping to get any insight into this from anyone willing to share. Thanks!

dianna.lyngholmEngaged User

asked in Social Data

Tiktok or IG with low views and poor caption

Hi all!We posted a duet without a caption beyond the duet on tiktok...were a little to fast on the draw! It’s doing eh, thinking we should pull it down and repost later today in hopes it does better.Does anyone have experience trying this? Did it help? Or did /willthe algos catch it was the same content and push it down so it did the same or worse? Any advice?

CVINow.PerkinsFrequent User

asked in Content Creation

Trending Music and Memes: Is is a copyright concern for you?

Title should read: Trending Music and Memes: Is copyright a concern for you? * What is your social team and company’s approvals process when working with possibly copyrighted material, i.e. trending music and memes?Tagging accessibility queens: @perkins.webmaster @AlexaHeinrich

brittany.vanmaeleAgency Partner

posted in Social Data

Pinterest benchmarks

Hey all! I’m wondering if anyone has any Pinterest benchmarks (for specific industries or more broadly, for the platform) that you could share. Specifically I’m looking for CTR, engagement rate, pin click rate and save rate benchmarks.

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