LinkedIn Newsletter

We created one over a year ago, and it has grown to over 17,000 subscribers. It was low-hanging fruit for us because we already had a newsletter, so we just repurposed our email newsletter to the LinkedIn Newsletter. We share stories that are not big enough to work as a single post, and we keep it to about 4 smaller stories each week. We take some weeks off during the year, but we churn out about 40 editions. It really is low-effort if you’re already doing something like this: 

Check ours out on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7138941922970124288. 

​@ajl3photo Thank you for this insight! Our organization produces a handful of newsletters, so that could be something I could look into. How is the available analytic reporting? 

It’s not the most robust, but the organic analytics are fairly simple. It covers impressions, engagement, article views, and it can also tell you which subscriber demos make up your audience. It’ll also show you your most recent subscribers. 

I would love to see Sprout create analytics for LinkedIn Newsletters in the future. 😄

​@ajl3photo Love it, you can always put that idea on our product team’s radar, here 😄

Hi Stefanie! I wanted to pop in to say this post inspired us to start one as a way to repurpose our blog posts. I’ll keep you posted on how it does.

I am in B2B and we have not created a newsletter but I get invited to them all the time. It seems like a good way to round up content but I wonder how many people actually take the time to read them. It sounds like a good experiment!

Wow Julia! I love this. Yes. Definitely keep the thread updated. 

​@Heather Hernandez I need to get buy in first, but I think I would prefer to do this right now than add another platform. Especially since our LI page has over 300k followers and no other platform comes close. 

I don’t know if this will help, but we had about 85k LinkedIn followers when we launched and now have 17k subscribers for just the newsletter. It was a 20% adoption rate in one year based on the data. If those numbers hold true to your brand, you could see around 60k subscribers after your first year. Even if you make it half that to 30k, it could help when presenting this new idea to get buy-in. 

​@ajl3photo That is actually very helpful. Thank you!

We’ve been doing very well with our LinkedIn articles instead of newsletter. That can be another option to give it a try!