For those of you using Meta Business Manager and advertising on Facebook and Instagram, I’m curious what your daily average spend per campaign is?
Please share what type of campaign objective and also campaign duration so there’s context for the group.
Meta marketing pro is saying average $50 / day for traffic campaigns in general as a rule of thumb
Anywhere from $34/day to $800/day, but we make adjustments regularly. All campaigns are conversion optimized for sales and the key metrics we’re monitoring are Purchases and Return on Ad Spend. Generally, we’re running ads against a prospecting (broad) audience and a retargeting audience and we may increase or decrease the daily budget depending on campaign performance and other revenue goals.
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