These metrics are a result of auto-posting content across ~560 Facebook Pages, YoY. I understand engagements, impressions, and reactions increased because we included more Facebook Pages in our auto-posting throughout the year, which is why I wanted to pull in the average impressions/post, average reach/post, average engagements/post. I am confused on how average engagement rate per reach would increase despite other averages declining?
What might this mean?
Hey
It sounds like you’re seeing a higher engagement rate per reach because, even though fewer people are reached per post, those who do see it are engaging more actively. This could be due to content resonating better with your core audience as reach narrows?
Since you’re auto-posting across 560 Pages, it may also mean that increased page saturation is leading to fewer impressions or reach per post.
Anyone else notice this? Would love to hear your POV on what drives up engagement rates even when reach declines!
Thank you for your response! When you say “Since you’re auto-posting across 560 Pages, it may also mean that increased page saturation is leading to fewer impressions or reach per post”, can you clarify / elaborate what you mean on this?
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