Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media.
As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead.
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Read the full article: https://sproutsocial.com/insights/organic-vs-paid-social-media/