Hi there community! Today we’re talking all about content, so we’re curious about how you get inspired!
Community Question: Content Sources
Userlevel 7
+3
Userlevel 1
Most unexpected for me: songs (a single line, word, lyric can influence a whole caption for me, and I then create content around that caption).
Most common: trending audios, videos, etc. that I can spin into my niche.
Anecdotal comments from my friends -- interesting/fun pain points or stories that align with our brand and product.
Userlevel 1
An ad at the grocery store!
Other social media industry peers social media posts and insight.
My 14-year old and what he’s viewing.
My sister’s life and stories she tells me. She’s younger than me and sometimes has the best insights into what people are thinking/interested in.
Userlevel 1
My friends who don’t work at the same place I do! Great ideas are created over a cold beer! 🍻
- Stepping away from social and my computer to experience new things. So many ideas come to be on trips and vacations.
- My go to accounts for inspo our Auntie Anne’s, Canva and Over the Moon.
I get a lot of insight from other social media professionals on LinkedIn and Twitter/X, but a lot of great ideas are sparked from conversations with people outside of social/marketing.
Userlevel 2
Friends who work in different industries
Jokes in meetings have spurred quite a few social campaigns. We like to have fun!
Recruiting events! I volunteer for our talent acquisition team and students have great questions that inspire some great company culture promotion!
Userlevel 1
Our sales/service team does report-outs every month where they share what our clients are talking about, what strategies/initiatives they’re prioritizing, what they need--which oftentimes mirrors what others in the industry are also thinking about. So I use these reports to mine our original content for related topics/solutions/etc, and then share the content on our social channels--for clients, as well as to showcase what our brand can do for others.
One of my highest performing posts came from a “conversation” with a 5 year old 🤣
A competitor's blog. That is not an unusual source. I’m still searching for my gold mine of content inspiration. I have gained little inspiration from social media, and a few ideas from Pinterest.
Userlevel 1
Love following brands outside my industry. I’m in local government.
And when I’m visually exhausted...some of why favorite 🎙 podcasts help get ideas started - Social Pros, Social Media Marketing (Social Media Examiner) and Masters of Scale. Also Debbie Millman’s Design Matters.
Userlevel 3
+1
The National Park Service Instagram account always has me laughing 😆 and inspired to try something new!
Userlevel 7
+3
🏆 Thank you everyone for participating and sharing! Congratulations
I’ll send you a private message to get your mailing details!
Omg, I’m so excited! I just registered for the session on September 12th.
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