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Hello all, I work for a not-for-profit targeting 18–35-year-olds (primarily men) to join our registry as stem cell donors for patients with life-threatening illnesses like leukaemia. I was wondering what social platforms work particularly well for this target market? And any advice on content types that appeal? Any experience or insights are greatly welcomed. Thank you!

Hi @kate.levy, thank you for the question. Maybe some of these other non-profit industry folks can help, @daniel.pritchard @susan.walsh @stephanie.roloff @auhughes @JonEJacobs @judith.edwards @Jennysi and @ryanalmusawi.

While I’m not sure where they are located, they can likely offer some guidance on non-profit strategy.

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