Hi social marketers!
My name is Aubree, and I’m a Content Strategist on the Sprout team. I’m working on an article about navigating/managing social media during the 2024 US presidential election. We know the election will pose timely challenges for brand marketers, including (but not limited to):
- Ensuring brand messages and content stand out in flood of political posts
- Determining whether your brand will get political in its own content
- Finding the right influencers to partner with (on political and non-political content)
Let us know in the comments: How are you adjusting your strategy for the election? What tools are helping you fortify your brand?
If you’d like to be featured in the article, let me know! I can use the quotes you provide in the comments, you can answer questions via email or we can meet for a brief 15-minute call.
