Like in many regulated sectors, conversations about medical conditions and healthcare brands are rampant with misinformation. Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on social—not brands.
Sprout Social’s April 2025 Post Performance Report highlights healthcare brands breaking through the noise and combatting misinformation, while providing value and building trust with their patients and community.
From Moffitt Cancer Center’s social-first nutrition videos led by an oncology dietitian and UCHealth’s use of local influencers to promote wellness to Pfizer's real patient storytelling and the London Women’s Clinic relatable, expert-led content.
Dive into the full report to see how these organizations are breaking stigmas, fighting misinformation and making meaningful digital connections.
Read now: Post Performance Report: Healthcare organizations harnessing social media
A massive thank you to Arboretum Community and Healthcare Hub member Madison Skipper (
Let us know what you think of some of the inspo in this article!
- Have you found success with creating content with influencers, internal creators or patients?
- Are you creating content strategies to combat misinformation?
- What strategies are working for you right now?
