My standout moment in my career has to do with standing up a pivotal Influencer program, with basically no background in it at all. I was lucky enough to have a Creative Director and Manager in my corner to give me some guidance, but at the end of the day it was completely up to me to work with everyone I needed to in order to standup a program from scratch. As far as I know (this was a few companies ago) they are still using the same platform I introduced and working with the same vendors I brought on to streamline the process and find the perfect influencers for a B2C CPG brand in the health & wellness space.
From Zero to Hero: A Crash Course in Influencer Marketing
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