📆 Financial Services Industry Peer Group

Thank you so much to all who attended the Financial Services Peer Group today! We had a great discussion that covered a variety of topics, recording will be emailed to attendees only later today.

Here are some of the questions we discussed:

This space is yours to continue the conversation, if there is a question we weren’t able to get to today go ahead and post it below. If you weren’t able to make it, let us know what you’re struggling with in the thread, so we can help you get through it.

@alex.sorrell @alexandra.white @alyssa.schwabe @andreanna.borrego-lewis @Axos Bank @beltonb @brooklyn.whitney @casey.kidik @chelsie.hadden @debbie.silva @emily.cornell @harriet.badley @helen.carlisle @HK.AppleFCU @J.G. @JaneK @jess.meyers @julia.roberts @karen.gonzalez @katie.murphy @kiyauna.m @Kris @Krista @lisa.sobel @liz.torok @maggie.pranckus @marit.winborn @marya.hammer @matthew.mcconnell @mbitzer @megan.wozniak @michelle.rose @mmellander @nikirana.hicks @ralynn.kelley @raven.gill @Rheanna @richard.parker @samvi.srivastava @Sarah M @sheila.smyre @siena.prosswimmer @silvia.bacchelli @smruti.patel @SouthStateVincent @Weronika W. @yesica.arce mendez 

Hi @Krista, we didn’t spend a lot of time on influencers. However we did talk briefly about how it can be difficult to find the right local influencer.

A majority of folks in the group create content showcasing their employees, customer testimonials, and UGC. 

We would love to hear if you have any experience with influencers, either by finding success or experiencing challenges.

Was this event recorded?

I would love to know what FIs everyone is with; I work for Republic Bank & Trust headquartered in Louisville, KY. I’ve been there since March of 2020 (inserts laughs and PTSD memes). I’m the solo person on the team working on social. Here are my answers below:

1. What are some of the tactics you’ve found successful in engaging your followers and creating compelling content? Still figuring this out but focusing on our community work and employees is our best perfoming content
2. How are you working with influencers? Our compliance and legal teams would prefer we didn’t work with influencers at this time
3. Please share some tips for a team of one Set boundaries and have proceedures in place. If you want a social post you have to submit a form with the information which triggers our ad controls process. Also have a good check list each week.
4. How are you creating content quickly? Our forms really help and templates so that I get the info I need from people at the bank in order to make our organic content. Content about our products and services I look at what other FIs are doing and then tailor it to our brand (why reinvent the wheel). I used canned content from the ABA at times and Zelle though this content does not perform well for us, we still like to have some of it each month.
5. What are some strategies you’ve found successful in growing your profiles organically? Having our employees engage with our content along with the local community non-profits has increased growth but we concentrate on steady growth rather than rapid growth by doing contests.