Earlier this year my team received incredible feedback in a follow up report from an well-respected agency who performed a brand/communications audit across our larger ‘umbrella’ organization. They referred to our division’s overall communications efforts, especially our website, social, and email as a ‘role model in your midst’ and ‘sets the standard.’
It was a significant moment of recognition from professionals who have a deep understanding of marketing and communications and work with with much larger organizations/budgets. The report made it around to senior leadership and boards, giving great visibility to the quality of our work with stakeholders.
It also provided a sense of vindication, as there is a strong desire for ‘communications on demand’ within our larger organization, while our small but mighty communications team pushes for well-informed, strategic, valuable messaging.