My favourite moments of 2024 were launching our first short video campaign series and also seeing a significant increase in our engagement and followers on LinkedIn. Excited for 2025! 

On a personal note, I enjoyed learning more and more about the fediverse and use other social networks like Mastodon and Pixelfed. :) 

Joining the Arboretum Sprout Social] community in 2024 was a success because it’s a place where I’ve learned a great deal in a short time about social media technologies, trends and issues. Much of what I learned I applied to the work I do, which is appreciated. Thanks to all for your contributions!

2024 was great!

Discovering the arb is definitely one of my favorite things from the year, but besides that I loved visiting some of our beautiful properties for sale, and collaborating with our agents to showcase these homes. It was also great to see the success of the content I have been creating in 2024 

I work at an international law firm (lawyers need social media, too!) and this year, we made the switch to Advocacy by Sprout Social for employee advocacy purposes. As a team of one, I wasn’t sure how the rollout and implementation would go, but the feedback and usage has been incredible! We have significantly more people using it -- and enjoying it -- than our last platform and it has only grown the interest in our firm and social media as a whole.

On a personal level, I also finally decided to launch my own newsletter on LinkedIn so that I could capture all the work I was already doing for my job to stay on top of trends and changes (looking at you, Instagram).

Lastly, something that was a purely social trend… all the buzz around Wicked. From the campaigns to the memes generated, we were all holding space in one way or another. It was incredible!