Celebrate 2024 with Us!

Love the wrap up video! My favorite social media moment for our company in 2024 was a successful campaign around ‘National Technician Appreciation Week’ (to recognize our employees) and ‘National Truck Driver Appreciation Week’ (to recognize our customers). These are nationally recognized holidays in our industry, but this was our first year participating on an organized, intentional level. 

For National Technician Appreciation Week: 

• Gained approval to gift every Tech in our organization a small gift, gift card, and custom thank you card
• Gained approval to treat every dealership location to a food truck lunch of their choosing
• Coordinated internally with our payroll team, marketing coordinators, service teams, and admin teams to deploy
• Shared technician and team photos and stories

For National Truck Driver Appreciation Week:

• Gained approval for the expenses on gifting all truck drivers that entered our dealerships that day a koozie and hat to recognize and thank them for their work in our industry
• Coordinated internally with our dealership teams, marketing coordinators, and admin teams to deploy
• Set up forms and displays for each giveaway table, that included a QR code where participants could share their photos and stories about the job!
• Utilized our social channels to share about the gifts during the week, and afterwards we posted any truckers that shared their stories with us to our own platforms! 

Did I mention that these two weeks are back to back? It makes coordinating these week long events an additional challenge but I am proud to say this was the most successful year of participating! We received kind messages and thank yous from our employees, as well as recognition online from our customers, AND we even gained service opportunities from some of the food trucks. It was a true team effort and I am excited for next year.

I really enjoyed the fun wrap up video. What an impact! My favorite moment using the Arboretum Program was to connect with another industry professional, Kaitlin at Culligan. We had many synergies across our teams. We look forward to staying connected.

Another big win personally in 2024 was my launching my Substack newsletter (1) The Social Forecast | Alyssa Greve | Substack where I have been exploring the complexity to modern communication and how to innovate in today's interconnected world.

I’d love to spend more time in here to inspire ideas, develop new approaches and make more connections. Is there a director to see who we may want to connect with and follow?

One of my team’s big 2024 social media wins was ending the year with exceptional numbers and exceeding our goals for a healthcare client. No easy feat in the current industry atmosphere.

We also used Sprout Listening throughout the year for several clients to 1. Mitigate crises 2. Explore their brand reputation 3. Track sentiment. 

Props to everyone for navigating the crazy that is social media right now! 

We 💚 Sprout!!! 

I work at a University and had such a rewarding time working with and mentoring a student photographer/videographer! At the end of the fall semester, the two of us produced a simple video idea that had a big impact—the most views and engagement on one of our posts ever! Sometimes simple can work at exactly the right moments, and it was fun to celebrate the little wins that feel big 🎉

I loved watching my students’ confidence grow when their posts performed well. There’s something so warm and fuzzy about seeing their eyes light up when we talk analytics!

I had a successful campaign with asking school families to submit photos of them viewing the big eclipse so we ended up with an amazing spread for our school yearbook! They were also sharing them all over on socials with our hashtag! It was fun and amazing!

My favorite social media moment of 2024 was moving into my current role of supporting social within my workplace. Ona  personal level, I was always very deterred by social media and avoided it all together, but having it become my job has given me a different perspective. I enjoy the technical aspect of implementing posts that others designed, and it is gratifying to see a campaign or new release come full circle from inception to the last step of sharing on social. 

we did a promo for national hard seltzer day where we asked followers to submit pics of them enjoying the product, and then we did a round of internal voting & a final four via the poll sticker in IG stories to get a winner. we made a custom tshirt with their pic & the client's logo. 

it wasn't necessarily gang busters, but it was a cool new idea that got us a bit out of a rut we'd been in, plus the clients were quite pleased with us thinking outside the box. fun! 

Wow so many great answers! My own favorite social media moment is a little lighter - I loved the sad hamster with a bow meme! They were so relatable and made me laugh out loud. Excited to see what kind of memes/trends emerge in 2025!

We had a lot of great moments on social media this year, with a number of big announcements for great partnerships and initiatives that performed exceptionally well. However, the most fun I had on our social campaigns this year was coordinating our EmERge doctor takeovers on our Instagram stories mid-year (showing a behind-the-scenes look at one of our top emergency programs), and then designing and putting together our 2024 Wrapped post (a la Spotify Wrapped) to highlight data that would usually be more internal and have it really resonate with our audience and positively impact our brand perception.