Giveaway Alert: What’s a Game-Changer in Your Social Strategy?

A game-changer in our social strategy was realizing that your data is an unbiased judge. Our org was trying to make video content work so badly, but due to the type of content we serve, our audience made it super clear that they provided static photos or carousels. Sometimes you have to turn down the noise of all the advice online, and realize you can learn so much just from really studying your analytics. 

We’re trying to take a positive approach to negative comments by using them as an educational opportunity.

Another vote for user generated video. It has made a world of difference to our graduate recruitment campaigns. Real authentic and rich content from the peers that our new grads will end up working with. Not only is the video great but working closely with the current grads means we get invaluable insight into the messaging that matters to them. 

Hi, I’m the social media manager at a small biotech company. I was surprised that people love our educational carousel. So, people actually click and, hopefully, read. 
We will also launch a series of graphics featuring cells (we work in this space) as cartoons. I’m extremely curious to see how they are going to perform.

✨ Congratulations to our randomly selected giveaway winners! ​@StormySky ​@genie.bruce ​@shelbsteph!

Please fill out the following form to receive your prize: https://forms.gle/vQnTZScDKha2QFt67