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Hi everyone,

 

Crafting content that resonates with specific demographics can be challenging. What strategies have you found effective for engaging, say, millennials versus baby boomers on social media? Any successful campaign stories or tips to share?

 

Thanks!

Hi everyone,

 

Crafting content that resonates with specific demographics can be challenging. What strategies have you found effective for engaging, say, millennials versus baby boomers on social media 👔? Any successful campaign stories or tips to share?

 

Thanks!

Great question😃 ! For millennials, authenticity is key. They love content that’s relatable, humorous, and visually engaging, Think TikTok, Instagram, and influencer partnerships. Successful campaigns often revolve around shared values, like sustainability.

For baby boomers, focus on trust and value. They prefer straightforward, informative content on platforms like Facebook, and appreciate long-form videos or articles that provide value, like health tips or product benefits.

Tailor your tone and platform choice, and you’ll hit the right note for each group!

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