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New Member Introductions & Giveaway

New Member Intro & Giveaway

New Member Intro & Giveaway
Jonathan Zuluaga
Community Manager
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Hey everyone! Welcome to The Arboretum—so excited to have you join us!

Let's kick things off and get to know one another! Feel free to answer any of the below  for a chance to win some cool Arboretum swag! 

🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.

💻 Favorite Platform: Which social media platform do you find most captivating and why?

🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?

💡 Expert Advice: What’s your top tip for crafting killer social media content?

🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?

🧠 Learning Objectives: What are your goals for learning and achieving within our community?

Share your answer by Friday, May 30, 2025 at 11:59pm for a chance to win 1 of 2 prizes that include Arboretum Socks, Moleskin pen, sticker and Opal Ceramic mug.  See full Terms and Conditions here.


Your presence here is what makes our community great, we’re so happy you’ve joined us! 


@mattbergantz @jessica.woomer  @li.ndube  @jacob.hicks  @rosa.velasco  @kayla.miller  @eliseniacl  @amandaahoang  @kaushalkakadia  @minnie.bittell  @html2canvas  @koalageddon  @nielsen626  @krystle.field2  @alex.broome  @eor1205  @aditi  @Md omur Faruk  @amehta1210  @cari.todd  @kileekm  @korrina.stroom  @elizabeth.pritchard  @emily.doyle  @GloryIze  @isabel.yardley-jones  @hollylouisechapman  @stephanie.pearson  @patrick.twohig  @blake.schenerlein  @eldiv23  @belle.communication  @JessekaKadylak  @nikki bell  @matthew.rocker  @camila.mestres  @conner.smith  @sarah.gruscinski  @jen.long  @cwhite514  @katefluro  @taylor.matuschewski  @dmason  @ashley.statz  @natalie.hartman  @styyet01  @neidin.flynn  @phoeberose10  @alicetosatti  @tara.flanagan  @katsevi  @kelsey.chabot  @casey.hicks  @lschmitt  @parkhotelgroup  @lisa.robertson  @m.carle  @Chandpacheco  @MadDad88  @steven.hoffman  @kelsey.clough  @DMT  @breanna.mcgill  @akme.motors  @caitlyn.pow  @richard.bartmess  @talesfajohnre56  @joseph  @AdwardJames  @trevor.frank  @deanna.dugo  @natasha.prosek12  @sarah.crafty  @meg.christman  @angel.limon  @tobyrowland  @iggy.wilde  @daniel.carmichael  @ausley.karner  @octav  @fabienne.elie  @john.allen  @haily.wentz  @fatima.sesay  @bailey.baits  @joe.mancewicz  @hbarter  @olive.laestrella  @kate.omeara  @chelseamccarty  @Dara  @sallyo  @matt.newton  @aquita.james  @adamred  @stephanie.johnson  @nancy0009  @cj.osmena  @julieann.whittemore  @alison.carpino  @andrea.lum  @maja.roglic  @hwatters  @PaulMorgan  @haley.parmelee  @vanessa.crane  @jodie  @cnconlon  @amanda.coles  @mel.carney  @reuben.maness  @aboss  @riccardo.rossi  @mridula.alokesi  @medha.seth  @Darren  @madison.rolley  @chris.jones  @madison.fabbian  @lexi.schmidt  @alozada  @Valentina Rossetto  @PaulineL  @zambia.social  @alexis.keeth  @mlr.circ  @christine.holmes  @erica.moore  @melissa.everett  @rlosee  @Mouna  @kristina.motaduval  @gina.jnlee  @marisa.bruch19  @courtney.miller  @sam.anderson  @emily.hopkins  @lramseyjcc  @kelvin.poh  @Daisy777  @jessica.perry  @canlightsource  @kristen.holt  @natalie.beck  @cds.marketing  @laurie.marr-lopez  @sara.madden  @sean.finneyfrock  @chelsealeeannr  @gretchen.owens  @hspencer  @sophie.mcaulay  @zanedem  @Jade  @jason.gelt  @bijan.mousavi  @fourweb_media  @nicole.hatcher @kinsey.eccles  @kelly.otter  @socialmediamanagerjmw  @emily.knight  @leyla.lewis  @jgauthier  @Maeverattin  @katherine.novak  @zac.sewell  @emily.heath  @melissac  @alan.cunningham.  @KierraAmerson  @rob.hymowitz  @alexis.stevens  @elizabeth.illg  @BishopLifting  @laurenwatrous  @lauren.metter  @leah.koch  @ximenapartida  @max.driscoll  @sydney.fiene  @SandySym  @madison.weaver  @lisa.kruse  @sydnee.peterman  @millercpioneer  @rachel.durose  @abbiethejudge  @ben.vrobel  @ricardo.contreras  @katie.richards  @katie.thompson  @abby.bledsoe  @namnnguyen  @ellen.nam  @parkview.health  @isabellaparish  @Lseaborn1  @yputka  @ESMCWorx  @eforst01  @mikayla.sebesta  @ycanter  @lidia.perez  @mark.houk  @ncasthely  @caroline.letzel  @rachel.maxwell  @comsoc.socialmedia  @tom.coey  @luefkens  @rborkotoky  @arathy.rekha  @sunil.patel  @alex.g  @heather.dishon  @3bemarketing  @Vontaemadeit  @amy.white  @sam.paterson  @kimberley.ryan  @joel.hanek  @jette.saa  @madison.pelley  @nick.smuts  @NKTTI  @william.barnard  @michelle.evans  @Mudita  @em_frank  @pamela.vallejo  @jericho.fabie  @roman.kalinka  @mlittle  @katy.bradley  @hannah.hatch  @luisgonzo  @issabella.chang  @paxtyn.graham  @matt.harper  @luciano.giambiagi  @laura.bates  @LindsayValero  @jenna.leffers  @jason.filler  @sharon.schrank  @laura.mason  @joan.oldknow  @katie.moncur  @kaitlyn.delia  @jordan.nichols  @olivia.hamilton  @erinedgerton  @prdardencaldwell  @taylor.perez  @marlon.walker  @megyndirksmm  @erin.monigold  @utkarsh.srivastava  @jeff.mccrum  @anna.pas  @sarah.bels  @allison.conyers  @us-social  @Wheeler  @emily.rock  @EMI  @enjy  @zoe  @erica.fiorini  @MariaS_B2B  @WF.marketing.team  @sabrina.epple  @zo.hardie  @molly.brooks  @katelyn.romero  @sasha.wodtke  @nngbrn  @dino.jevric  @zachary.schleter  @andrea.zwerdling  @ella.broadfield  @kmadsen  @darren.arquero  @monica.mcpherrin  @jason.mayeu  @sarah.lee  @natasha.cova-mendoza  @patrick.haire  @julio.platero  @BritanyNicole  @meg.thomas  @KTsonar  @hmzinaz  @asna.khan  @cassie_rad  @adriana.astudillo  @alyshaji  @coralis.rivera-aponte  @kcabrera  @bruce.lillie  @BrittanyAdams  @kelsey.lima  @julia.mcintyre  @AdaMarieComms  @JessicaLishman  @wendell.davis  @cborota  @courtenay.kinsey  @drew.bouman  @brian.kroski  @kgarrido  @sarah.haran  @samantha.machart  @emma.coghlan  @alexandra_walsh  @jade.glennon  @kelsey.watson  @holly.scott  @jeffrey.keefer  @lt01065  @anne.mcknight  @gabriela.swartwood  @teverett  @Yortizvan  @nzegarra98  @melissa.heidmiller  @olivia.sacaridis  @kimberly.morales  @casey.roberts  @J3ff  @campbelllutz  @genna.altai  @eliseplonski  @valley.solar  @sanjeeta.singh  @wsu.foundation  @jon.hayward  @scottp  @sarah.ortmayer  @Kevin.Johnson  @fourweb.media  @katiebignell  @covenant.health  @ntolosa  @samantha.gootee  @emilywinslow  @crudd  @dawn.atwood  @jhey  

6 replies

Jonathan Zuluaga
Community Manager
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Good luck, everyone! Can’t wait to meet everyone. 


Hi everyone! I’m Christina, a freelance digital marketer who fell in love with social media’s power to connect brands and communities. I’m most captivated by Instagram because of its visual storytelling and engagement features. A standout campaign I admired was the “Share a Coke” series—it felt personal and sparked real user-generated buzz. My top tip for killer content is to keep it authentic and value-driven, so people feel like they’re gaining something, not just being sold to. I believe short-form video (think Reels and TikToks) is the next big thing, so I’ve been experimenting with quick tutorials and behind-the-scenes clips—I even built a little tool for half birthdays to test creative UGC ideas. I’m here to learn best practices, share insights, and grow alongside you all!


Jonathan Zuluaga
Community Manager
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Thank you both for participating! We’d love to send you some swag! ​@patrick.jervis ​@christinawrob 

Fill out the form here so can ship your prize: https://forms.gle/jbdJsvZkvMVvJQ8r9


Awesome. Thank you, ​@Jonathan Zuluaga!


Hi Everyone! I’m Erica, social media and media relations manager at Cytosurge, a small biotech based in Switzerland. Since I took on this role a bit more than a year ago, we have started posting more consistently and have been growing steadily since then. I try to leverage fresh news (fresh scientific publications), trends (Spotify’s wrap up), and to post a mix of contents (carousels, videos, how to?, brand awareness, employees spotlight...). Our strongest channel is LinkedIn, even tho the majority of scientists are on X. I suppose the secret is to constantly engage, but since I’m a one-woman band, I don’t have so much time to do that regularly. Same thing for BlueSky. 
University and research centers are our main customers. But the purchasing cycle is very long as they often have to win grants to be able to buy our product. (Plus, see now the USA University with the budget cuts). Now, we are also trying to target industry (pharma) and decision makers. 
Checking the various wrap-ups of the week from Sprout, tutorials, and webinars, I feel a bit underrepresented. Often talking about Instagram, TikTok… and big brands. So, I would also like to ask for your help in how to make something go “viral” or at least with a high reach :) Thanks in advance to all the community!!!!!


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