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Happy Tuesday and welcome to The Arboretum!

We're thrilled to have you on board, and we can't wait to learn and grow together in the exciting world of social media.

To kick off your journey with us, we'd love to get to know you better. Please take a moment to share a bit about yourself by answering one of the following prompts:

  • Introduce Yourself: Tell us your name, role, and what sparked your interest in social media.
  • Favorite Social Media Platform: Which social media platform do you enjoy working on the most, and why?
  • Best Social Media Campaign: Share a memorable social media campaign you've worked on or admired. What made it stand out?
  • Top Social Media Tip: What's your go-to tip for creating engaging and impactful social media content?
  • Future Trends: What do you think will be the next big trend in social media, and how are you preparing for it?
  • Learning opportunity: What are you hoping to learn and get out of this community?

Feel free to express yourself and connect with fellow members who share your passion for social media. Your insights and experiences are valuable, and we look forward to building a supportive and collaborative community together.

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Okay, I’ll give this a rip!

Hello! I’m David. I’m a digital marketing manager who was never supposed to be in charge of social media, but here I am. I needed a better workflow so we recently move here (nice neighborhood, btw!) from another tool and I’m working on coming up to speed.

We have a worldwide business and multiple segments, so we have some redundant (right word? Maybe not) accounts that are focused on that SBU or segment. Right now I’m going through onboarding and trying to figure out how to organize.

But my biggest issue is getting to a workflow that makes it easy to manage all this. I’d like to start using bulk import but having some issues and working with support (they’ve been great) on it.

And while I’m a digital marketing manger -- and have been for over 15 years, I’ve never had a focus on social. Everything else in digital? Yes. Social? Not really. So part of my workflow is better understanding what kind of posts are best for which platform. The next part is how to create those, especially shorts (hint hint, this is a huge opportunity and I’m cluless about how to create a good result). 

So as a result of all thise I don’t really have a good campaign idea to share but hope to fix that soon. Right now I feel like a duck. Calm and cool on the surface. Peddling as fast as I can beneath the water to stay afloat!

Best to all and belated Happy New Year!

David

Thank you for the welcome Jonathan!

Hello all, I am Bobbi Riedemann and work for a non-profit program in Iowa. Along with covering creation of our program printed material and website, I also create social content. We have many different audiences, so it can be a bit overwhelming trying to figure it all out.

Recently we worked on a campaign for Emergency Preparedness and the clicks/responses were pretty darn amazing… LOL!

At this time, Facebook is our biggest audience, but our goal for 2024 is to start working with videos/reels. YIKES! Excited and nervous about this new adventure.

Look forward to learning any tips/tricks that have helped others and applying them to our social marketing plan.

Thanks again for the warm welcome,

Bobbi

Thank you for the welcome & hi everyone! 

 

I’m Jordan and I work at a destination marketing organization (DMO) in Michigan as the Content & Communciations Coordinator. I have been in this role a little over a year now full time and have really liked working on TikTok and creating reels for Instagram! 

 

Looking forward to getting tips and tricks from others.

Jordan

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