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Are you posting on social at the right time? Data-driven insights for optimal engagement

Are you posting on social at the right time? Data-driven insights for optimal engagement
Laura Porcincula
Community Manager
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Ever feel like you're throwing amazing content into the social media void or that engagements aren't what you anticipate them to be? Posting your content at the right time can determine the success of your social campaigns or leave you struggling to align your social strategies to business goals.

And as social networks evolve to further engage audiences in new ways, you need to nail your social media game and stay on top of these changes.

With the support of Sprout Social's Data Science team, we analyzed nearly 2.5 billion engagements globally to uncover the trends for when audiences are most active across major social media platforms. We've learned some key insights that can help you maximize your reach and engagement in 2025.

What are your biggest challenges when it comes to timing your social media posts? Let us know in the comments.

Here's what you'll discover in the full article:

  • General trends for the best days and times to post across social media.

  • How engagement patterns vary between different platforms.

  • Insights into peak activity times for specific social media networks.

  • Tips for finding your own best posting times using social media management tools, such as Sprout.

  • Why aligning your posting schedule with audience activity matters for your social strategy.


Ready to take your social media game to the next level?

Check out the full article for all the details: Best times to post on social media

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