Do LinkedIn Articles perform well for your B2B company? Trying to keep people on LinkedIn and publishing blog content natively, but seeing dismal views on articles. Anyone else? Suggestions welcome.
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LinkedIn Articles
+3Best answer by hannah.bradach
We’ve found that LinkedIn articles work best for our agency and clients when a leadership team member publishes them and the. The company shares them. Typically this is the CEO or EVP of marketing.
+6Have you tried an A/B test? I’d take the same article and post it in multiple places, then promote each location in the exact same way to see which one gets more traffic/views. It is difficult to say if it is the content itself or the location of the content that is the problem without testing.
Mary
1 person likes this
We’ve found that LinkedIn articles work best for our agency and clients when a leadership team member publishes them and the. The company shares them. Typically this is the CEO or EVP of marketing.
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