Hi! With Meta changing the grid, sizes, etc., I switched my designs to 4x5 and uploaded a carousel on Instagram, it looks good there. But when I uploaded it to Facebook, it looked a bit off. Meta’s best practices say FB carousels can be 1x1 or 4x5, but 4x5 isn’t looking great for me. Is anyone else experiencing this issue? What size are you using for FB carousels, or are you avoiding them altogether?
We don’t worry too much about size on Facebook for organic posts. The user view varies so widely by device (or even same device type!).
If it bothers you, instead of posting to both channels at once, use Sprout to schedule to Instagram first, and then, using the “Schedule and Duplicate” option, crop your photos to square for Facebook.
+4elizabeth.blanco wrote:
Hi! With Meta changing the grid, sizes, etc., I switched my designs to 4x5 and uploaded a carousel on Instagram, it looks good there. But when I uploaded it to Facebook, it looked a bit off. Meta’s best practices say FB carousels can be 1x1 or 4x5, but 4x5 isn’t looking great for me. Is anyone else experiencing this issue? What size are you using for FB carousels, or are you avoiding them altogether?
I don’t feel sizing matters to much on Facebook, but I normally use 1x1, 4x5, or 4x3 on Facebook and I haven’t had to much issues with those measurements.
melissa.macgregor wrote:
We don’t worry too much about size on Facebook for organic posts. The user view varies so widely by device (or even same device type!).
If it bothers you, instead of posting to both channels at once, use Sprout to schedule to Instagram first, and then, using the “Schedule and Duplicate” option, crop your photos to square for Facebook.
Agree with the above that the sizing not mattering on Facebook. I do use the ‘Schedule and Duplicate’ options but instead of cropping. We have created templates on our Canva for Instagram 4x5 and the Facebook Square in order just to drag and drop images to better fit both platforms when necessary.
+3We’ve been doing carousels 1:1 for FB, but it’s because we also share that same size on YouTube so it works with our workflow. Given how much it can vary by device, I’d go with whatever is best for your workflow unless you’re getting complaints or seeing a decrease in engagement. In that case, you could experiment with 4:5 vs 1:1 to see what gets more attention.
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