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Back to school and move-in day campaigns - how are you leveraging partnerships, collaborations, and social to help students get excited to be back on campus??

  • July 29, 2025
  • 3 replies
  • 64 views
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What's up Higher Ed Hub! I'm Angie Villalba, Senior Field Marketing Manager here at Sprout.

Yesterday, I had a conversation with our next door neighbor whose daughter is heading off to college this fall. He told me his daughter hasn't met her roommate in person but they send each other posts and snaps all day long. They even started planning what groups to join and events to attend the first few weeks based on what they are seeing on IG.

It made me think of my own move-in days at Kennesaw State University (Hooty Hoo!!)! Getting all the free snacks and random swag at the newly built suites.

So my question for the teams here: 

How are you leveraging internal and external partnerships, collaborations, and social to get students to come out to your move-in events and start feeling like part of campus after summer break?? Any fun plans???
Can't wait to see them! 

​@AbbeyBarrows I saw you manage Kennesaw State's socials, I'm tagging you because I'm sure you are planning something fun! Care to share? 

And feel free to tag someone else from this thread to see if they want to share 😊 let’s start a little popcorn exercise! 

 

Laura Porcincula
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3 replies

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Hi ​@angie.villalba - So cool to have a KSU alumna here! We are all hands on deck for move-in days and our “Week of Welcome.” There’s so much to cover and so many events, but we try our best to divide and conquer our social team, video team, and photo team to showcase everything that’s happening. We partner with other units across campus (like Student Affairs and Housing) to make sure we are sharing out information on daily events/activities for students to attend. We are really leaning into traditions this year so students feel a sense of pride and are aware that our traditions exist! 

 

Laura Porcincula
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  • angie.villalba
  • Author
  • Former Community Manager
  • July 30, 2025

Hi ​@angie.villalba - So cool to have a KSU alumna here! We are all hands on deck for move-in days and our “Week of Welcome.” There’s so much to cover and so many events, but we try our best to divide and conquer our social team, video team, and photo team to showcase everything that’s happening. We partner with other units across campus (like Student Affairs and Housing) to make sure we are sharing out information on daily events/activities for students to attend. We are really leaning into traditions this year so students feel a sense of pride and are aware that our traditions exist! 

 

I love this!!! How fun!! Thank you for sharing. I’ll be watching and cheering you on from afar!

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  • angie.villalba
  • Author
  • Former Community Manager
  • July 30, 2025

Hi ​@lianad!

I’m heading to Dallas in a couple of weeks so I decided to tag you as the SMU expert on this thread to see if you are willing to share what your team is working on for back to school/move-in days campaigns. 

Any internal or external collabs and partnerships? Any new experiments?

Make sure to tag another member so they can share too.

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