Unlocking the Secrets of B2B Social Marketing

In the ever-changing world of digital marketing, staying ahead is crucial, especially in the B2B sector. Join Milena Toro, Creative Strategist at Global Social Marketing, IBM, for an exclusive 45 minute webinar designed to elevate your B2B social media game. "Unlocking the Secrets of B2B Social Marketing" will equip you with advanced strategies and tactics to thrive in today’s dynamic landscape.

With extensive experience leading successful B2B campaigns for one of the world's largest tech companies, Milena will guide you through the essentials of crafting a winning B2B social media strategy, understanding the current social media landscape, and leveraging advanced tactics that top brands use to dominate their markets. From optimizing LinkedIn for lead generation to utilizing Instagram and TikTok for impactful video campaigns, this webinar offers the knowledge you need to outperform your competition and achieve measurable results.

Key Takeaways:

• Define your brand voice and target audience.
• Master content pillars and messaging frameworks.
• Gain insights into B2B trends and platform opportunities.
• Optimize LinkedIn for networking and lead generation.
• Effectively use Instagram and TikTok for B2B video marketing.

Don’t miss this opportunity to gain actionable insights from an industry expert and take your B2B social media strategy to the next level!

More About Milena

Milena “Millie” Toro a creative strategist out of New York City. 

She's a hybrid creative strategist and writer with a passion for creative direction, storytelling, and strategic marketing. Her journey in the media and marketing industry has been marked by diverse experiences, having worked at various brands such as IBM, VaynerMedia, BET Networks, Calvin Klein, BuzzFeed, and more. Currently, Milena serves as a Creative Strategist on IBM's Global Social Marketing team, leveraging her expertise to craft compelling B2B narratives that resonate with tech audiences worldwide.

In her free time, Milena is a Creative Wellness Coach, passionately guiding creative individuals towards creating a balanced career and prioritizing wellness. Known for her commitment to fostering diversity and inclusion in the workplace, Milena is often a mentor and coach to young women of color that work in the creative industry.