Social Listening: Transforming Insights into Actions (Part 2)

The Arboretum is excited to announce the return of our two-part, interactive workshop experience to elevate your Social Listening skills. Join us for this series to learn how to become an invaluable market expert who informs more than just social strategy.

This session is Part 2. Now that your query has had time to pull in data, you’ll join our experts again to evaluate and understand the insights you received and create a presentation-ready report to share with your entire organization. 

By attending these workshops, you’ll get expert guidance to empower you to:

• Create a Social Listening strategy from scratch
• Create Listening Queries that return actionable insights
• Digest insights to tell a holistic story to stakeholders
• Create reports to share across your entire organization

If you’re unable to attend live, these sessions will be recorded.

Meet our speakers:

Hannah Kuffner | Solutions Architect, Sprout Social
Hannah is a Solutions Architect at Sprout and spends her time working with customers to better optimize their Sprout usage. Hannah started her career as a Community Manager for Microsoft before transitioning to Nordstrom and Tableau as a Social Media Manager. Since joining with Sprout, Hannah has worked with many brands stretching across industries and verticals. In her personal time, Hannah loves to spend time on long walks her golden doodle, Biscotti, traveling, enjoying time outside with family and friends, or binging her new favorite show or book. 

Jack Brook | Strategic Services Consultant, Sprout Social
Jack is a Strategic Services Consultant at Sprout with over 6 years of experience helping clients understand the impact and value of social listening. Jack has assisted clients across many industries unlock the power of social listening, including; Sportswear Brands, Video Games Publishers, Entertainment Brands, Video Streaming Services, and many more! Jack spends his personal time enjoying the many natural wonders of Oregon, logging countless hours into Monster Hunter, and supporting Arsenal from across the pond.

Laura Porcincula | Community Strategist, Sprout Social
Laura is a Community Strategist at Sprout Social focused on education and growth. She spent the first 2 years of her Sprout Social career as an implementation and onboarding Customer Success Manager before transitioning over to The Arboretum community team. Laura also volunteers in her hometown of Kirkland, Washington as Director of the Juanita Girls Basketball Club, a 501c3 non-profit organization dedicated to developing young basketball players through sportsmanship, teamwork and cooperation, on and off the basketball court. In her free time she enjoys spending time with family, driving her children to their various sporting events, and traveling.