Premium Analytics: Measure, Optimize, and Prove Your Impact

Premium Analytics gives you powerful reporting tools—but knowing how to use them effectively is essential. In this hands-on workshop, you'll learn how to customize reports, filter for the most relevant insights, and present data in a way that creates real impact. Whether you want to track performance more efficiently, highlight key wins for leadership, or refine your social strategy, this session will help you make sense of the data and tell a compelling story with your data.

• Build custom reports that fit your goals – Customize your data to highlight the key metrics for your business
• Find the insights that matter – Cut through the noise and focus on data that tells a meaningful story
• Showcase your impact – Present reports in a way that resonates with stakeholders and informs smarter decisions

Join us to enhance your reporting, gain confidence navigating analytics, and get more value from your data.

Meet our speakers: 

Ashley Roberts | Strategic Services Consultant, Sprout Social
Ashley Roberts brings over nine years of reporting experience, empowering businesses to translate data into actionable insights. She has worked with customers across hospitality, entertainment, and retail, believing that behind every social media metric lies a story waiting to be told. When she's not diving into the data, Ashley enjoys experimenting in the kitchen with new recipes, planning her next vacation, and cheering on the Las Vegas Aces.

Allie Mullen | Senior Solutions Engineer, Sprout Social
As a Senior Solutions Engineer at Sprout Social, Allie brings over six years of Sprout knowledge and experience helping customers reach their social goals. She is a big believer that social data powers more than just the social team, and when she’s not listening for March Madness trends, you can find Allie traveling, skiing, or trying to hit her reading goals.

Laura Porcincula | Community Strategist, Sprout Social
Laura is a Community Strategist at Sprout Social focused on education and growth. She spent the first 2 years of her Sprout Social career as an implementation and onboarding Customer Success Manager before transitioning over to The Arboretum community team. In her free time she enjoys spending time with family, driving her children to their various sporting events, and traveling.