Reactive to Proactive: Evolving Your Social Customer Care
Customer service vs. customer care. What’s the difference?
These terms are often used interchangeably, but they don’t necessarily mean the same thing. Yes, customer service is an aspect, but customer care is the whole package. It’s when service goes beyond passively responding to inquiries and proactively meets (and exceeds) your customers’ needs.
Social is now a key channel in the customer experience journey and developing a holistic customer care strategy will play a vital role in the longevity of any business to build brand loyalty, customer retention and advocacy. Join experts from Subaru of America and Sprout Social as they share how brands can transform their customer care approach.
You’ll learn:
- What differentiates customer care from customer service and why your brand should prioritize developing a holistic customer care strategy
- Ideas for how to level up your social customer care to foster an emotional connection with your audience and build brand loyalty
- How Sprout’s global partnership with Salesforce and its latest integration with Salesforce Service Cloud enables a more 360-degree view of your customers to deliver exceptional care
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