Social Listening: Transforming Insights into Actions (Part 2)

The Arboretum is excited to announce a two-part, interactive workshop experience to elevate your Social Listening skills. Join us for this series to learn how to become an invaluable market expert who informs more than just social strategy.

This session Workshop Part 2, now that your query has had time to pull in data, you’ll join our experts again to evaluate and understand the insights you received and create a presentation-ready report to share with your entire organization. 

By attending these workshops, you’ll get expert guidance to empower you to:

• Create a Social Listening strategy from scratch
• Create Listening Queries that return actionable insights
• Digest insights to tell a holistic story to stakeholders
• Create reports to share across your entire organization

This is a Sprout customer-only series, Social Listening is a premium subscription add-on.

Meet our speakers:

Talissa Beall | Strategic Services Consultant, Sprout Social

Talissa is a Strategic Services Consultant with over 10 years of industry experience and a self-proclaimed social listening nerd. Before joining Sprout, she worked both the brand and agency side and has worked with a wide variety of brands in healthcare, entertainment, restaurant and hospitality, retail, spirits, B2B and finance. When she's not helping customers, she's usually planning her next trip with her husband, playing Final Fantasy, or spending time with friends and family.  

Hannah Kuffner | Solutions Architect, Sprout Social

Hannah is a Solutions Architect at Sprout and spends her time working with customers to better optimize their Sprout usage. Hannah started her career as a Community Manager for Microsoft before transitioning to Nordstrom and Tableau as a Social Media Manager. Since joining with Sprout, Hannah has worked with many brands stretching across industries and verticals. In her personal time, Hannah loves to spend time on long walks her golden doodle, Biscotti, traveling, enjoying time outside with family and friends, or binging her new favorite show or book. 

Laura Porcincula | Community Strategist, Sprout Social

Laura is a Community Strategist at Sprout Social focused on education and growth. She spent the first 2 years of her Sprout Social career as an implementation and onboarding Customer Success Manager before transitioning over to The Arboretum community team. Laura also volunteers in her hometown of Kirkland, Washington as Director of the Juanita Girls Basketball Club, a 501c3 non-profit organization dedicated to developing young basketball players through sportsmanship, teamwork and cooperation, on and off the basketball court. In her free time she enjoys spending time with family, driving her children to their various sporting events, and traveling.

To learn more about what to expect by attending our workshops and how you can best prepare to make the most of our time together, be sure to watch the video below:

This is a Sprout customer-only series, Social Listening is a premium subscription add-on.