The healthcare industry is gradually embracing the power of social media, yet some professionals are still striving to convince their leaders of its impact. Do you struggle with this too?
From enhancing patient engagement to revolutionizing service delivery, the benefits are substantial. However, these advantages are accompanied by risks and challenges. To effectively navigate these waters, Sprout created this article to help healthcare marketing leaders understand the pros and cons of social media in the healthcare industry.
How have you successfully gained buy-in from your leadership to implement new technology in your organization? Let's delve deeper into this topic.