What are everyone’s thoughts on Showcase pages on LinkedIn? Do you suggest sub brands/schools/faculties should use a Showcase page of your main institutional account, or go off and setup their own page?
It used to be showcase pages were given a bit more prominence on the main linkedin profile, but that seems to be a thing of the past now.
Question
Showcase Page or Brand New Page on LinkedIn for Universities?
Good question! 👋
Showcase pages can still work well if the sub-brand or faculty shares the same overall audience and branding goals as the main university account. It helps keep everything connected and consistent.
But if the school or department has its own distinct audience, tone, or content strategy, then a separate page might make more sense.
It really depends on how independent the sub-brand’s identity and communications are.
+4Do remember you are limited to showcase pages. You can only have up to 25 at this time.
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