“More choice, more options” seems like a great sort of an issue to have in terms of the growth of social media platform options. But for SMBs accessing and trying to maximize value and grow and engage their audience, there’s greater atomization in the users and challenges achieving metrics thresholds that used to be easier a few years ago. It requires the right tools, more time, more specialization for each platform and content type — which not every organization can invest in.
Social media suites can help, but they’re not always always the right answer. What do folks recommend? Leveraging AI and automation, focusing on only one or two platforms or market verticals, some other option?
