What’s working for us is posting more carousels, especially with songs in Instagram (their now-looser music licensing is also a win!) After reading that those would show up on the reels tab, I gave it a try and have seen great results from it! Linkedin, while it doesn’t post in a carousel format, has also loved the multi-photo posts.
A current challenge is that I’m still eagerly awaiting Trial Reels to be rolled out to me. I’m looking forward to playing around with some new audiences and getting to A/B test outside of our followers.
