One of the biggest struggles in my day-to-day as a social media professional is getting residents to click on links for more information. A lot of City projects or programs need more details than can fit in a social media post so we leave a link in the post. The number of comments we get asking things that are in the linked article is a lot. Even the number of questions we get asking things that are included in the posts. It’s really hard to get people to read nowadays.
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