Meta ads targeting small region

Your best bet is to use Meta’s A/B testing to find what works best for your niche/message and your goal.

We target a similar audience size and I’ll often A/B test where version A is just the geographic location targetting and B is Geo + Detailed targetting.

Version A in this example will most likely have lower CPM

Version B in this example we will most likely see higher rate of conversions.

For multiple ads

• Be sure to have rules in place to prevent audience fragmenting

• Again, instead of running multiple seperate Ad campaigns, use  A/B testing to try the different ads, find out which one performs best and then allocate budget accordingly.

If your website traffic volume is large enough, custom audiences can be a great way to retarget or to produce look a like audiences.

Thanks for that Kevin!