Evaluating Adding Social Networks

I would definitely say Bluesky is the way to go!

I’d say that it would probably be a good idea to leave Twitter, although keep your handle there and direct people to the website or a different channel. I wouldn’t completely disappear in case people are looking for you and I’d continue to monitor the platform for social listening purposes. For most companies, Twitter is no longer brand-safe.

As for Bluesky, reminder that you can claim the handle using your company’s URL. I highly recommend getting IT on that now so it is ready to go if you decide to move forward. The good news is that no one else will be able to claim it! Also, look into creating a custom feed on Bluesky to cover the main topic that your content focuses on. If you create the feed, then people on the platform will look to you as being the authority on the subject! That does take a bit of coding through. More here: https://docs.bsky.app/docs/tutorials/custom-feeds

I’d also look at which channels your main competitors are active on and what they are doing. Are they getting engagement on those channels? You don’t want them to be somewhere that you aren’t.

​@mary We have our Twitter accounts go dormant, we wouldn’t completely shut them down. A. We wouldn’t want someone else taking the handles over. B. We would still monitor mentions. 

We don’t exactly have “direct” competitors, but I do know the platforms they are on and it’s the usual ones. 

Thanks for the BlueSky recs. I have looked into taking our company’s URL.