Hey everyone! I send weekly reports to department heads over at my company that include the following…
News page likes
Growth
Impressions
Top performing posts w/ metrics
screenshots of those posts
In that report, I also include our weekly e-mail stats + website metrics from GA.
I’m basically assembling this report in another document because I find the reports on Sprout aren’t easy for someone who doesn’t know much about marketing to read and understand.
Does anyone have advice on the best template/format to use?
Thank you!
Best answer by mike.blight
Hey everyone! I send weekly reports to department heads over at my company that include the following…
News page likes
Growth
Impressions
Top performing posts w/ metrics
screenshots of those posts
In that report, I also include our weekly e-mail stats + website metrics from GA.
I’m basically assembling this report in another document because I find the reports on Sprout aren’t easy for someone who doesn’t know much about marketing to read and understand.
Does anyone have advice on the best template/format to use?
We also have a reporting toolkit (link here) but I’d start with the first link provided. There’s a ton of value that you can get while using Sprout! We want to make sure that you’re saving time with reporting and reporting features.
Hey everyone! I send weekly reports to department heads over at my company that include the following…
News page likes
Growth
Impressions
Top performing posts w/ metrics
screenshots of those posts
In that report, I also include our weekly e-mail stats + website metrics from GA.
I’m basically assembling this report in another document because I find the reports on Sprout aren’t easy for someone who doesn’t know much about marketing to read and understand.
Does anyone have advice on the best template/format to use?
We also have a reporting toolkit (link here) but I’d start with the first link provided. There’s a ton of value that you can get while using Sprout! We want to make sure that you’re saving time with reporting and reporting features.
I report quarterly to the higher ups and put it all in a PPT so it’s in a format they’re used to seeing and I can really just highlight the bigger picture and add my own context around why it matters and how it supports overall business. Most see a number and don’t know if that’s a good figure or not, so I often include percentage growth over previous period and industry average as a benchmark. If the figure is good, I reinforce why our strategy is working, if it’s lower, I offer suggestions around how I’m going to pivot.
