Skip to main content

LinkedIn has really been pushing video, but we’re not seeing any success with ours. We’ve tried a few different types and different speakers, and none have gotten over 200 views (for comparison we see more like 1,000 on other platforms). Given how successful our other types of posts are, I’m hesitant to use the posting space for videos that don’t perform.

Anyone else not seeing success with video? 

If you are seeing success, what’s working for your brand? 

What type of videos are you posting? We saw a bit of a decline but the ones that have performed well were featuring our people at events, unsure if that can apply to you. 
 

From a conference I just attended, I noted that we need to keep the videos short and keep in mind that people will watch without the sound. So an overlay of captions or super quick hits! We have a couple videos in mind for the next quarter, happy to keep you updated on how they perform! 


We don't have events, so ours have mainly been staff doing talking head videos where they share useful tips for folks in our audience. They do really well on other platforms, so I've been surprised they haven't resonated on LinkedIn, especially because it's mainly professional advice. 

Would love to hear more insights as you go!


I’d strongly agree with ​@ashley.manivong on adding baked-in subtitles/captions. We’ve seen a noticeable difference in performance after including those, especially on LinkedIn which is a platform that people are more likely to be using at work than others, and therefore less likely to use sound with! 

I’d also recommend using b-roll alongside your talking heads, especially in the first 10 seconds. This visual interest will be more gripping. Best of luck!


Reply