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We have a fairly robust YouTube account filled with lots of videos from the last 15 years. I’ve been hoping to get our audience to engage a little more by doing posts. Some get a lot of attention and others are ignored, but there’s no clear pattern to them yet. 

Polls tend to get about 10-15 engagements, carousels get around 15-20 engagements, and photos don’t get much (under 10). It’s not much, but we’ve only just begun so I’m guessing it’ll take a while for the audience to get used to it. 

Anyone having luck with YouTube posts? What’s working?

I didn’t even know this was a thing, how cool! Does your audience regularly engage on your video content? What types of prompts do you typically include for the posts? ie, are they tied to video topics or content?

We do a mix of content that is repurposed from other platforms. A normal week looks like a quiz or poll based on a data point, an educational carousel, and something more human like a photo of staff. The photos don’t do as well, but the quizzes, polls, and carousels have been surprisingly good. We don’t directly tie it to specific videos, but it does overall reinforce our educational slant that we have on YouTube.

We have a mix, but we put more of our efforts into Shorts. Most of our views are starting to come from there, as well as new subscribers. 

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