Facebook Reels VS. Facebook Videos

Hi Julia! I tested this recently since I mainly post FB Reels and wanted to try posting FB Videos. We are continuing to receive more engagement and views with Reels, not Videos. It might be audience preference or related to the content so I would keep testing to see what works best! 

This is so helpful! I’m excited to see if we’re positioned for a healthy mix.

Related to this and a different post where ​@mearamcnitt and ​@kate.meyers emery were discussing how to grow Facebook pages - has anyone noticed that you cannot engage those people who interact with (like) Facebook Reels in the same way you can with those who like a Facebook Video? And have you found a solution to this?

No solution, but chiming in to share we saw something similar and because of that only post videos to Facebook natively so we can engage and interact better. We also saw higher video views that way. 

Thanks ​@kate.meyers emery - we are also posting as videos natively vs. Reels. If a Reel on IG has the option to “share to Facebook” I choose that, but it doesn’t post to the page - I think it just gets pulled into the suggested Reel algorithm - so I’ll post the same video to our page as a post.