There are a lot of changes happening over on Twitter/X, and our digital team is definitely trying to keep up. While we only have a few clients that are active on the platform, we want to figure out how to approach these rapid changes when it feels like it’s just so volatile and something new is happening every other week.
Has anyone considered pausing activity on Twitter/X for themselves or for a client? What are the recommendations others have given when it comes to handling this platform? Did anyone go as far as deactivating completely?
Thanks in advance for any insights!