LinkedIn photos

I’ve also noticed my post clicks have decreased since this new linked photo update. I know it’s “best practice” to include links in the comment section anyways as opposed to the main post, but I found that’s not very intuitive for my specific audience even with prompts to do so in the main copy. Also links in comments don’t carry across if the post is reposted with your thoughts. 

I find using vanity urls on graphics works well, but this isn’t a method I can adopt across all our posts.

I’m also curious to hear if anyone else has found a work around to the update.

I usually upload any assets (photo, video, infographic) into the post, and include the link in copy. When only providing the link, I don’t find the link previews generating a ton of enagement.

What ​@sdtitmas said - but also Newsletters. They’re getting an insane push by the platform at the moment. Email, push and on platform notifications every time you send one is overkill but makes sure your post gets noticed.

We started putting the link back into the body of the post, and the engagement rate went up. Heard from colleagues that LinkedIn is now encouraging you to use a link in the paragraph rather than in the comments. It seems to be working for us now, but we still use an image first, and then put the text and the link in the body of the social media post. We just started doing this though, so we do not have a good barometer of how this is doing. 

We have started incorporated carousel PDF’s, which is a bit of a manual process but that has been performing well.  

We’re building out more of these now rather than standard image carousels. Seems to get more engagement. Sucks you can’t schedule them through Sprout though

Similar to others, we’ve shifted from directly sharing links to experimenting with a few options:

1. Carousels that include the highlights from the article
2. Graphics that feature a quote from the article
3. Standalone photos that relate to the article

So far, the carousels are by far the winner. We get 10x engagement on those posts and a ton of reposts whenever we share them. They do take more time to create, but its worth it since we’re reusing them on Instagram as well.