Meta Updating Business Terms Again

  • 24 January 2024
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Leave it to Meta to like to keep people nice and confused! They are gradually re-branding Business Accounts or Business Manager accounts to “Business Portfolios.” This info was a bit buried on their site, so I thought I’d share here!

 

“Meta Business Accounts, sometimes known as Business Manager accounts, are now called business portfolios. This change will appear gradually across Meta technologies.” Meta


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Thanks for the share, @mary! I was curious for more and found it linked here:

https://www.facebook.com/business/help/113163272211510?id=180505742745347
 

Marketing: always keeping us on our toes!

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Thank you @Andy Hawkins! That is the page that I grabbed the quote from in my post. It doesn’t say anything more than what my quote is at the moment and hasn’t even updated the term on the rest of that page yet from Business Manager to Business Portfolio - which is a bit puzzling! 

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