Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

My biggest challenge when creating reels for my company is to continue brainstorming creative ways to showcase our brand. Thanks to this webinar, I will definitely try the photo dump trend for a few reels and hopefully it will resonate! Looking forward to trying something new. Thank you, guys, again for this. VERY helpful!

The biggest challenge that I find my team struggles with is keeping up with trends, and understanding what trends work for our brands, and which we are stretching with. The biggest tip that Joana hit SO HARD is the importance of consistency and telling the brand story. I think that her advice is so helpful that we need to drill down what our goal is, and how we want our brand to be perceived on social, and we will see the performance grow. Quality over quantity! 

My biggest struggle is staying consistent with Reels, but I am working on planning ahead and scheduling out.

One of my biggest personal challenges when creating Instagram reels is coming up with something creative, educational, and exciting while staying unique and following brand guidelines. A tip from today’s session that I think will help me overcome these struggles is focusing on different storytelling types as a jump off point to see what content is resonating best with our audience!

My biggest challenge is figuring out how to make reels using trending audio without infringing on copyright. I am excited to tell my team about the 35% rule!

The biggest challenge we’ve had in the past is being able to engage with our audience in a way that felt authentic and true to our voice. I think this is because we weren’t staying in the “safe zone!” That’s definitely the best tip we received today. We tended to fill the page with text or logos, and I think having a more organized way of sharing the information will help us reinforce our brand and more. 

Biggest challenge? All platforms are so saturated and it’s becoming more and more difficult to gain traction, even with paid posts. And reels are so much more time-consuming to produce that static posts. I am not sure any of the tips shared today will help overcome this situation, but I might give photodumps a try for a quick reel.

Our biggest challenge when creating Reels is editing time. The new boosting offering in Sprout is very helpful knowing that we would like to boost our highest performing organic content. Thanks for a great session!

Challenge: Creating quality, engaging content in a timely manner. 

Tip: Re-purposing evergreen content from the past...this one has me re-thinking a LOT. 

Thanks for the tip!

For me, it’s capacity. I’m the sole content creator and manager for 4 organizations over 11 networks. I’m trying to repurpose content we have in our library, but getting an idea, and then having manpower to actually pull it off is hard. 

The other burden is that I work with people who are older and perceive themselves as being too series to go along with short form videos. 

 

 

Giveaway question! Thread your answer below, and you could be one of three lucky members to win an Arboretum Swag Package!

What’s your biggest challenge when creating Reels, and which tip from today’s session do you think will help you overcome it? We are giving away three separate Arboretum swag packages to three members who respond by Friday!

*The promotion begins at 10 am Central Time on September 25th, 2024 and ends at 11:59 pm Central Time on September 28th, 2024. To participate in the promotion, answer and reply to the discussion question. No purchase necessary. There will be a total of three prizes awarded. Each prize will consist of a Blue Yeti Microphone, Arboretum branded coffee mug, a pen, and Conversations that Connect book, OR branded sweatshirt, Organic Social Media book, Arb Owala water bottle, and Arb branded socks, OR Arboretum branded blanket, arb mug, notebook, pen, and headphones. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands. Information provided to Sprout Social, Inc. is subject to our privacy policy. For details, see this promotion’s complete official rules which govern this promotion. Sprout Social, Inc. address: 131 S Dearborn St Ste 700, Chicago, IL 60603.