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social media for internal communications

  • July 31, 2025
  • 2 replies
  • 70 views
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Does anyone have employee-facing social media accounts?

Our internal comms team is seeing a dip in email open rates and asked whether a social media account might be a good way to reach employees.

For context, we currently have an employee news site, a weekly email that drives to it, and an “update” email with quick, need-to-know info that goes out 3x a week. Content ranges from open enrollment reminders and policy changes to event dates, pay increases, and employee recognition.

Some of the recognition content is shared on our main channels, and HR manages separate accounts targeting job hunters that occasionally feature employees.

I have a lot of reservations about employee-facing social accounts, but I’d love to hear what others are doing.

Specifically:

  • What industry are you in?
  • What channels are you on?
  • What are some examples of the content that gets shared?
  • Have you tried a Facebook group for employees?
  • Do you think the accounts are effective? Why or why not?

Best answer by raven.gill

I don't currently have one, but I did advocate against it. Ultimately, the decision was made not to proceed. Social media platforms are designed for broad, public audiences, which presents a significant risk—regardless of privacy settings, there’s always the possibility that someone outside the intended organization may gain access.

Even if content is posted in a private Facebook group, the nature of social media means that it is inherently discoverable. These platforms are built to connect people and promote content discovery, and while niche communities can be created within them, they are not truly secure or limited to internal audiences.

Hope this helps. 

    kate.meyers emery
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    2 replies

    raven.gill
    Agency Partner
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    • raven.gill
    • Agency Partner
    • Answer
    • August 4, 2025

    I don't currently have one, but I did advocate against it. Ultimately, the decision was made not to proceed. Social media platforms are designed for broad, public audiences, which presents a significant risk—regardless of privacy settings, there’s always the possibility that someone outside the intended organization may gain access.

    Even if content is posted in a private Facebook group, the nature of social media means that it is inherently discoverable. These platforms are built to connect people and promote content discovery, and while niche communities can be created within them, they are not truly secure or limited to internal audiences.

    Hope this helps. 

    T
    T
    Forum|alt.badge.img+3
    • thematthorne
    • Level 4
    • September 9, 2025

    Not sure if you’re in the Microsoft 365 ecosystem but they offer a thing called Viva Engage that could do the job. Works like old Facebook and only accessible within your work environment. Anything public would be a red flag for the points you’ve already raised.

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