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TikTok's new Insights tool

  • May 13, 2022
  • 1 reply
  • 22 views

jackie.dunham
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Has anyone else seen/used this yet? Yesterday TikTok released a new insights experience dedicated to stats and data around community behavior, interests, and how they connect and feel about brands.

Personally, I love TikTok’s transparency with their data and how users are using the tool. Combining these available insights with owned will really help drive a solid content strategy. What stats + insights stand out to you the most? 

1 reply

Jonathan Zuluaga
Community Manager
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@jackie.dunham Yes! I’m excited to poke around a bit. The overall look seems pretty cool and well design. Also agree, love them showing the data!


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