Unraveling Meta Threads: What we learned from our first 30 days on the network

  • 17 August 2023
  • 4 replies
  • 110 views
Unraveling Meta Threads: What we learned from our first 30 days on the network
Userlevel 1
Badge

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta.

The launch of a new social network is typically met with equal doses of curiosity and concern. The response to Threads was different. Brands and the social media managers that run them took to the platform with enthusiasm. Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform.

Threads has generated a lot of discussion since then. What role will it play in existing social media strategies? What do consumers think about it? Does it have staying power?

Read the rest of my article, here on the Sprout Social Insights blog.


4 replies

Userlevel 5
Badge +2

Such an insightful article, @gregrokisky - Thanks for sharing 🙌🏽! I know a bunch of folks at The Arb that would find this interesting: @LeslieDC @brad.keeling @Nycole @kyle.skinner21, Greg’s article is a great summary of Thread’s early days, peppered with some updates and tips that might be useful as we all learn to navigate around the new network. Curious to hear your thoughts!

Userlevel 1
Badge

Thank you, @Gayatri Shukla! Hope this is helpful to folks. Happy to answer any additional questions. 

Userlevel 2

“First-day-of-school energy” - perfect description. Love the authentic conversations being had on Threads right now. Thanks for this awesome article and insight!

Userlevel 1
Badge

@michaelajo20 right? It really did have that same vibe. So glad you enjoyed and it resonated!

Reply