Has anyone created a LinkedIn newsletter for their company’s page? Like a weekly/or bi-weekly roundup of what has been posted, upcoming events, etc? Is it a heavy lift? (we’re a team of two)
Background: I work for a not-for-profit professional organization. Our social mainly focuses on B2C and R&D content with the occasional B2B post. Looking for new ways to engage our audience.
Question
LinkedIn Newsletter
We created one over a year ago, and it has grown to over 17,000 subscribers. It was low-hanging fruit for us because we already had a newsletter, so we just repurposed our email newsletter to the LinkedIn Newsletter. We share stories that are not big enough to work as a single post, and we keep it to about 4 smaller stories each week. We take some weeks off during the year, but we churn out about 40 editions. It really is low-effort if you’re already doing something like this:
Check ours out on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7138941922970124288.
1 person likes this
stefanie.gordon wrote:
It’s not the most robust, but the organic analytics are fairly simple. It covers impressions, engagement, article views, and it can also tell you which subscriber demos make up your audience. It’ll also show you your most recent subscribers.
I would love to see Sprout create analytics for LinkedIn Newsletters in the future. 😄
@ajl3photo | A J Lopez III
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