🔦 Member Spotlight – Brendan McLaughlin, Director of Social & Content, Ferocious Digital

Meet Brendan McLaughlin!

This month’s Member Spotlight features ​@brendan.mcl, a creative leader and digital strategist with more than ten years of experience helping businesses grow through the power of social media. Brendan believes digital marketing is about more than metrics. It’s about building meaningful connections that support long-term success.

He’s passionate about learning, innovating, and sharing knowledge with others in the field. “Being spotlighted in the Arboretum is a chance to celebrate the work I love and inspire others to keep pushing boundaries in digital strategy.”

Beyond the Feed: Broadway, Art, and a Love of Performance
Brendan’s creativity doesn’t stop at content calendars. This year, he made his Broadway debut, singing backup for Kristin Chenoweth at the Roundabout Theater Gala. That unforgettable moment brought together his love of theatre and storytelling in an entirely new way.

Creative Highlight: Rebuilding From the Ground Up
One standout moment from Brendan’s career came when his agency had to restart their corporate social media channels. Using Sprout Social and support from the Arboretum community, they rebuilt their digital presence from scratch. The result? A thriving, reenergized audience and a perfect example of resilience meeting creativity.

Accounts That Inspire Him

• @MetMuseum for its blend of history and visual beauty

• @NadiaLeeCohen for her surreal, cinematic flair

• @MuglerOfficial for bold fashion and forward-thinking aesthetics

What Keeps Him Inspired
Brendan is a lifelong Broadway fan and often finds fresh perspective in the world of live theatre. Art in all its forms is his fuel. Whether it’s an afternoon at The Met or a local gallery opening, creative expression helps him look at social strategy through new, more imaginative lenses.

Say hi to Brendan in the comments and share how creativity influences your approach to social!